LG strives to enhance its customer’s life and lifestyle with intelligent product features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and a promise of satisfaction. Our customers take pride in owning an object of excellence and take comfort in knowing they’ve made a smart, informed purchase, every time.
The LG brand is comprised of four basic elements: values, promise, benefits, and personality. Click each element for further details.
The letters “L” and “G” in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships with our customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed.