LG Electronics Lends a Helping Hand

Since 1994, LG Electronics has endeavored to minimize its impact on the environment, from product development to final product.

"For many industries and many companies these are difficult times, but for individuals, it is even worse. We appreciate that fact and our goal is to make a real difference to those lives," he said.

"In the past month, LG Electronics has supported several causes through its participation in community events," he said. "The Al Noor fundraising event and the fight against arthritis are just a couple of the projects that we have supported, but we will continue to be as active as possible and contribute as much as we can.“

LG Electronics' inspiration does not end with its technological innovations. The company practices the value of giving back to society with a variety of social programmes that bring people together across all cultures. LG Electronics has helped to build trust and secure business sustainability, which has only been made possible by becoming a responsible and caring corporate citizen.

LG Electronics operates its corporate citizenship programmes by forming partnerships between executives and employees, customers and communities, and related NPO/NGOs. LGE focuses on the areas of social

welfare, education environmental activities by providing sponsorship and financial aid. As a global corporate citizen, LGE demonstrates its community responsibilities wherever it conducts business and with a commitment to long-term results.

"These are tough times and, as a technology leader and a socially responsible company, it is not a condition of success to give something back to the community? it is our duty. It's simply the right thing to do," said Mr. Paik.

Arthritis Walkathon

LG Electronics sponsored the 'Steps for Arthritis' event held in Dubai Festival City, a 2.5 km walkathon organized by the Emirates Arthritis Foundation.

HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai joined the 500 participants in the second annual walkathon to raise public awareness on the disease.

The money raised through the walkathon was donated to the endowment fund, which supports arthritis patients in need of expensive medication.

Al Noor Family Fun Fair

LG Electronics also sponsored the Al Noor Family Fun Fair, organized by Al Noor training centre for children with special needs.

The full-day event, inaugurated by Mr. H. S. Paik, President of LG Electronics Gulf FZE, on the centre's premises saw fair-goers of all ages enjoying games, bargains, lots of prizes and mouth watering food. LGE also contributed to the fund which will used to provide further support to the centre and the children who rely on it.

Al Noor is a Centre for Children with Special Needs run under the auspices of the Ministry of Social Affairs. It is passionately committed to helping special needs children from their infancy to adulthood, its goal being to integrate its students into society.