LG Electronics (LG), an innovator and leader in home appliances, will unveil its latest home appliance products at IFA 2009, held in Berlin from September 2 to 4. Under the theme of “Upgraded Life by LG Home Appliance Innovations,” the company will demonstrate how it inspires and improves consumers’ lives by providing innovative and sophisticated products. Most of all, IFA 2009 will be the first public showing of its 11kg washing machine1 – the largest ever in a standard 24’’ cabinet - which offers total efficiency for doing laundry of any size.
“We study consumes’ lifestyles and reflect their needs in our products. More recently we’ve listened to customer complaints about how their lives are impacted by having to wash clothing frequently, causing them to sacrifice a significant amount of time for themselves and family,” said Mr Ki Wan Kim, CEO of LG Electronics Middle East and Africa. “At IFA 2009, we are unveiling a solution to this household chore. Armed with LG’s leading Inverter Direct Drive™ technology, innovative damping and fixed tub system, our new washing machine dramatically upgrades our consumers’ life, saving time, energy and effort through the largest-ever capacity of 11kg1.”