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CNN Gives LGs Hom-bot Square Rave Reviews For Impressive Capabilities At CES 2013

  • Updated
  • 05-19-2013

LG Electronics (LG) showcased its cutting edge, square-shaped robotic vacuum cleaner in a highly creative fashion at the Consumer Electronics Show (CES) 2013 in Las Vegas. A well-rehearsed team of HOM-BOT SQUAREs demonstrated their incredible maneuverability with an entertaining dance routine which received much praise and attention from CNN, (originally filmed by its sister channel, HLN). The network was highly impressed with the graceful performance, calling the HOM-BOT SQUAREs’ show-stopping efforts the “talk of the town”. It also said the robotic cleaners would “make our lives cleaner” and, with the equipped technologies, “make lives easier.” Moreover, as the CNN Worldwide network reaches more than 100 million households in the U.S., the program brought much attention to the global stage.

Other media outlets reporting on CES were uniformly impressed with the HOM-BOT SQUAREs and their stylish Las Vegas debut. The LA Times noted that the cleaner ‘swept into (its) imagination’ and was definitely its ‘kind of robot’. Meanwhile, the ABC network described the HOM-BOT SQUARE as ‘really unique.’

Seong-jin Jo, President and CEO of the LG Electronics Home Appliance Company. “A lot of time and effort was put into the routine, not only to draw attention to the cleaner’s fantastic maneuverability, but also to bring some entertaining fun to CES. It was a real pleasure to be able to show off the capabilities of our HOM-BOT SQUARE and to put a smile on peoples’ faces at the same time.”

At this year’s CES, LG put together an incredibly engaging dance routine to introduce its ingenious robotic vacuum cleaner, the HOM-BOT SQUARE, to a global audience. Crowds soon gathered to watch the cleaners put on a show. Decked out in cute costumes complete with top hats, the vacuums moved in time to the beat of energetic music; spreading amusement throughout the assembled audience.

LG’s talented robotic cleaner is also a great performer in the home. The HOM-BOT SQUARE comes equipped with Corner Master, a feature set which includes the product’s square design, new longer brushes and improved sensors. The greater reach of the brushes works in conjunction with the cleaner’s unique, square profile to help eliminate dust from the tightest corners. Dual Eye camera sensors are more accurate at scanning and mapping floor surfaces, even in the dark. At the same time, ultrasonic and infrared sensors enable the HOM-BOT SQUARE to detect and avoid obstacles with ease.