LG Backs Gulf’s Retail Boom – Opens First Exclusive Brand Showroom In The UAE

  • Updated
  • 12-10-2015

The global consumer electronic market is projected to reach US$ 2,976.1 billion by 2020 according to a latest report by Future Market Insights[i]. Dubai being a regional hub for some of the biggest technology brands, puts the country in the forefront of the global electronics market. Capitalizing on these opportunities, LG Electronics has announced the opening of its first exclusive brand showroom in the UAE.

 LG Brandshop

Located on Level 2 of one of the world’s largest shopping destination – the Dubai Mall and spread across 300 sq. meters the new showroom will serve as a one-stop destination for customers, housing an expansive line-up of LG’s latest and innovative products.

 LG Brandshop

The event hosted by Mr. Kevin Cha, CEO of LG Electronics MEA and Mr. Yong Geun Choi, President of LG Electronics Gulf FZE was attended by Mr. Eqbal Al Yousuf, President of Al Yousuf LLC and Mr. Ahmed Al Yousuf, CEO of Al Yousuf LLC. Also gracing the occasion was H.E. Laila Mohammad Suhail, CEO of Dubai Events and Promotions Establishment (DEPE). Long term partners and VIP customers also made an appearance at the opening, fortifying LG’s presence in the region.

Mr. Choi, President of LG Electronics Gulf FZE “The opportunities in the GCC are tremendous and this lucrative market mirrors robust potential for brands globally. Following Dubai’s successful EXPO 2020 bid, the UAE is now at the epicenter of a global retail revolution. In the run-up to EXPO 2020, the next few years will see substantial investments in the booming retail electronics industry. Consumer satisfaction is key for us at LG Electronics and our new showroom is an embodiment of our commitment to our customers. Our first exclusive brand showroom in the UAE will give every customer a comprehensive insight into our complete line-up.” 

Commenting on the occasion, H.E. Suhail said “the opening of the first LG exclusive brand showroom in the UAE is yet another indication of the robust retail sector that Dubai embraces. DFRE works closely with all retailers in Dubai and such initiatives enhances the city’s position as a regional retail hub, especially with a global renowned leading brand such as LG. we congratulate them on this far sighted move, whilst pledging our full support to ensure that they reap the benefits of such an initiative”.

Showcasing an intuitive and refreshed new layout, the outlet is specifically designed to showcase LG’s cutting-edge technology from across different business units including Home Appliances, Home Entertainment, Mobile Communications, IT and Residential AC, providing a fully immersive hands-on experience. A complete portfolio of LG Electronics premium range of products will be showcased within dedicated corners in the showroom.

LG’s latest ultra-smart phone – V10 and the world’s lightest PC- the LG Gram are some of the key highlights at the newly opened showroom in Dubai Mall.V10 is already available for consumers across the region while the LG Gram makes a debut with a soft launch and would be made available to consumers from the first quarter of 2016.

The LG V10 is the first ‘V’ series phone delivering a rich multimedia experience for today’s socially-savvy consumers. Distinctively, the 14-inch LG Gram PC can be easily taken anywhere, as it features an extremely lightweight, streamlined design.

Mr. Choi, added: “The LG PC Gram and LG V10 smartphone are remarkable additions to LG’s portfolio in the region. They truly reflect our ambition to create products that exceeds our customer’s needs and instill creativity in their minds. Introducing these innovative products on the opening day of our first exclusive showroom in the GCC is further testament to our commitment in the region and potential for future growth in the market.”

LG has plans to open more brand stores across the region and more details will be unveiled at a later stage.

LG aims to recreate experiences giving customers the opportunity to connect with the brand and the product. These product offerings by LG Electronics have come together to create 'A Better Life’ for consumers by enhancing consumer touch-points and boosting local business development.

For more information on LG products – Please visit www.lg.com/ae


[i] Future Market Insights (FMI): "Consumer Electronics Market: Global Industry Analysis and Opportunity Assessment, 2015 - 2020"