LG’s Third Generation L Series to Debut at Mobile World Congress

  • Updated
  • 02-17-2014

LG Electronics (LG) will be unveiling the third generation of its popular L Series smartphones at the Mobile World Congress (MWC) 2014. The L SeriesIII devices retain LG’s distinctive minimal design philosophy while boasting an impressive package that includes enhanced hardware, UX features and operating systems (OS) unmatched in its class. With the original L Series and L SeriesII having enjoyed tremendous success worldwide, the L SeriesIII is expected to continue the momentum with its handsome design and practical user benefits inspired by LG’s more premium G Series.


Key elements of LG’s design heritage can be found in all facets of the visually striking L SeriesIII smartphones. The seamless layout, delicate finishing, refined metallic frame and Quick Window smart cover all come together perfectly in the L SeriesIII. Quick Window, which comes in three vibrant colors, is the first cover from LG to be designed specifically for a mid-range smartphone. Quick Window also offers functional benefits beyond just protection from drops and bumps, as the see-through window allows one to see who’s calling and check the time without opening the cover. 

All L SeriesIII models come with Android 4.4 KitKat, making them further stand out in the mid-tier market. LG has equipped the entire lineup with Google’s latest OS in order to provide the most up-to-date and optimized Android experience to a larger audience. In addition the refined user interface that’s more beautiful and immersive, KitKat offers improved performance and a more intuitive user experience.

“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L SeriesIII provides an array of user benefits that extend far beyond a simple upgrade,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets.” 

Visitors to MWC 2014 can experience the first three L SeriesIII smartphones ― L40, L70, L90 ― first-hand at LG’s Booth in Hall 3 of Fira Gran Via. 

L Series III Design Interview: http://www.youtube.com/watch?v=aYsjqaO6jnw