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LG Electronics embarks on “Save Earth, Plant More Trees Campaign"

  • Updated
  • 11/06/2011

The saying that the world is a global village and there is a need to ensure man’s activities foster the existence of earth’s creatures was put to play by leading Consumer electronics giant, LG Electronics as it partnered with the Lagos State government to plant over 200 trees in marking this year’s world environmental day.

 This year’s celebration was termed unique by the brand as it aligned with LG’s Global campaign of “Going green”.  The practical demonstration of this spurred staff of LG Electronics Nigeria and its partners, Lagos State Government, Ministry of the Environment, Fouani Nigeria Limited, the media and NovelPotta Y&R to come out in their numbers to plant trees in support of the initiative and in fulfillment of its commitment towards giving back to the society where it operates. Speaking at the event, the Managing Director of LG Electronics, West Africa Operations, Mr. Jeayoung Lee, said that LG is not only concerned about the sale of its products but also the health of the planet. Therefore, LG is in the forefront of developing products that are eco-friendly aimed at creating a healthier and greener life for consumers and the Earth.  

‘LG is committed towards ensuring the healthy state of the environment where it operates. This is exemplified through the development of innovative eco friendly products which are introduced into the market not just to satisfy consumer needs but also ensures they are not harmful to the environment’. 

Speaking further, Mr. Lee said that the decision of LG Electronics to partner with Lagos State Government on the tree planting project is a call to action to demonstrate our commitment to saving the world from global warming and its menace to the safety of humanity.Also speaking at the event, the Lagos State Permanent Secretary, Ministry of Environment, Dr. (Mrs) Titilayo Olusolape Anibaba who flagged off the exercise said ‘The time to save the world by creating and having an eco friendly environment is now. To make this possible, every responsible organization must make it a core aspect of their ways of operations to produce only products that are environmentally friendly to the consumers’.

 Dr. (Mrs) Anibaba lauded the efforts of LG Electronics for ceasing the opportunity of the world environmental day to show their love and passion for saving the environment with the act of tree planting. This, she described as the way to go if we must achieve a safer environment.Worthy of note is the fact that the use of LG Electronics products guarantees safety of consumers’ health and lifestyle. An LG SolarDOM light wave oven compared to an electronic oven is equivalent to planting 140 trees; using an LG LCD TV is equivalent to planting 7 trees; using an LG Refrigerator is equivalent to planting 39 trees; using an LG Air conditioner is equivalent to planting 2,042 trees and using an LG Home Theatre system is equivalent to planting 2 trees.