Sponsorships
LG and the Arts
LG Electronics is committed to the Australian community and this support extends to the Arts. As an organisation we are proud of the part we play in supporting Australia's architectural icons. LG Electronics Arts portfolio aims to connect with communities by sponsoring key venues in the leading technology arena.
IMAX
LG has been the naming right sponsor of the LG IMAX Theatre since November 2002. Being involved with the IMAX Theatre, the largest film format in the world, has given LG the opportunity to showcase our products throughout the theatres foyers.
LG and the Community
LG Electronics commitment to the Australian community and environment is shown through our support for the Wesley Mission and being a part of the Energy Star Program.
Energy Star Program
LG is an Energy Star Partner, and is committed to manufacturing and selling Energy Star compliant home electronics and office equipment which results in reduced energy consumption by a product.
A Global Partner of Formula 1™
In late November 2008 LG Electronics announced an agreement to become a Global Partner and a Technology Partner of Formula One.
As part of this top level association we acquired exclusive designations and marketing rights as:
- A Global Partner of Formula 1™
- A Technology Partner of Formula 1™
- Official Consumer Electronics of Formula 1™
- Official Mobile Phone of Formula 1™
- Official Data Processor of Formula 1™
The multi-year agreement runs from January 2009.
As the Official Data Processor of Formula 1™ LG will be identified and credited on the official live timing service at Formula One events and in the associated timing and data TV graphics. We will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula One brand.
"Formula One represents the absolute peak of technological innovation and style. We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG. After having carefully researched marketing and sponsorship opportunities, I am confident that this exciting partnership will best highlight and enhance our profile over the long term."
Dermot Boden, Chief Marketing Officer (CMO)
