COMPANY OVERVIEW

 

Established in 1958, LG Electronics (LG) is a global leader and technology innovator in Home Entertainment, Home Appliance, Mobile communications, Digital display, Air Conditioning and Solar Power.  The extensive range of LG products reflect LG’s goal of creating products to enrich lives every day and innovating almost every area of your life, from your pocket to your home.

With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.

LG Electronics Australia was established in 1997 and is based in Sydney as a subsidiary of LG Electronics, Inc.  In Australia, LG Electronics markets a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions.

Technological expertise has evolved over time with many exciting new products becoming integral to Australian’s everyday life. Our products support the notion of simplifying your life:

    - Mobile phones enable friendships

    - Our TV’s provide all your entertainment wants in one place

    - Our refrigerators make socialising and entertaining easier

    - Our washing machines keep your clothes looking good and lasting longer

Outside the consumer electronics space, LG has over 40 years of experience establishing itself as one of the leading and well-respected air conditioning brands in the market.  During 2011, LG expanded in to the LED lighting and solar industries with the vision to become an overall energy solution provider servicing both domestic and commercial markets.

 

Now, consumers building new homes are able to have their air conditioning, solar and lighting provided as an LG energy solution via company’s 40-strong authorised dealer network for solar and lighting and authorised specialist dealers for commercial air conditioning, of which there are 300 nationally.


In line with its global philosophy, LG Australia’s’ innovative product range is supported by extensive marketing campaigns that has led to strong sales growth and in recent years LG sets new benchmarks in digital and marketing innovation. 

A platform of marketing success in Australia has been the slogan ‘LG, Life’s Good’. The slogan has cemented the company in the hearts and minds of Australian consumers and successfully communicates LG’s underlying goal and vision - to create products that enrich lives enabling them to have more personal time. 

For more information, please visit www.lg.com.au or facebook.com/LGaustralia

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