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Brand Identity

It’s a Smarter Life with LG. LG understands how to make life easier and rewarding so you spend more quality time with friends and family.

Whether it’s a 10 year warranty to give you peace of mind or the intuitive innovation and design that will make a difference to the things you do, ultimately LG will improve and enrich everyday living.

Our "Life's Good" slogan, and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars of the LG Corporation and this is represented wonderfully in our Symbol Mark which stands for our resolve to nurture lasting and rewarding relationships with our customers.

The symbol mark consists of key two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red that together is simple, modern and distinctive.

The letters ‘L’ and ‘G” centred in the circle create a smiling human face that reinforces our ‘Life’s Good” philosophy. In the unique LG Red color the symbol represents our friendliness, and also expresses the quality and sophistication that is the hallmark of our products. The one eye represents the focus and ability to achieve the “LG brand is No. 1” goal.

It symbolizes a world full of future, youth, confidence and humanity. Approachable and friendly, yet creative and adaptable, LG is the brand that humanizes technology to enhance your life,

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