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Press Release

02/18/2013

15 MILLION CUSTOMERS PROVE LG OPTIMUS L SERIES SUCCESS

New Optimus L SeriesII Continues the Momentum Established by the Original Series

Sydney, Feb. 18, 2013 – LG Electronics (LG) has announced it has sold an Optimus L Series device globally every second over the past two months, propelling global sales of the popular smartphones to over 15 million units. Since its launch at Mobile World Congress (MWC) last year, Optimus L Series smartphones have become the device of choice for individuals around the world who favour a well-balanced smartphone with a unique design. Building on this momentum, LG will unveil a new generation of the stylish series at MWC 2013 with an upgraded design and improved features.

The Optimus L SeriesII will carry on the legacy of its predecessor, offering a user experience unique to LG smartphones. The Optimus L3II, Optimus L5II and Optimus L7II all feature a comfortable contour with laser-etched details in a slim unibody design. The sleek devices are also differentiated by smart LED lighting around the home button*.

“The success of the Optimus L Series globally confirms our belief that there is a market for well-balanced smartphones that represent unique consumer tastes,” said Jonathan Banks, Head of Mobile Communications at LG Electronics Australia. “The new Optimus L SeriesII expands upon the design philosophy of the original series so we’re confident that LG will have another hit on its hands. In Australia, the launch of the first range of L Series devices (L2 Dual Sim, L3, L5, L7 and L9) has delivered fantastic growth for the local business. Based on market share, LG Mobile is now the number two smartphone brand for ‘pre-paid’ customers and the number three player in the Android ecosystem off the back of the 2012 launch of these handsets.”

The new Optimus L SeriesII smartphones will be unveiled at Mobile World Congress later this month. Visitors to MWC are encouraged to see these new models up close at the LG booth in Hall 3.

*Features and specifications will vary by model and market 

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About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing groundbreaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company’s wealth of LTE patents and technical knowledge. For more information, please visit www.lg.com.

Media Contacts:

Karina Darling
LG-One
02 8437 5307
karina@pulsecom.com.au

Carla Dovgan
LG-One
02 8281 3856
carla.dovgan@lg-one.com

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