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Press Release

02/17/2009

LG ANNOUNCES ARENA WILL LAUNCH IN AUSTRALIA

LG Electronics, a worldwide technology and design leader in mobile communications, announced today its new flagship mobile phone for 2009, LG ARENA (LG-KM900) will be launched in Australia. This fully loaded multimedia phone with LG's innovative and dynamic 3D S-Class User Interface will be on hand at the Mobile World Congress 2009 in Barcelona before making its way to Australia.

ARENA, LG's Fully Loaded Flagship Handset
Featuring 3D S-Class UI, Coming To Australia

Sydney, Australia, February 16, 2009 - LG Electronics, a worldwide technology and design leader in mobile communications, announced today its new flagship mobile phone for 2009, LG ARENA (LG-KM900) will be launched in Australia. This fully loaded multimedia phone with LG's innovative and dynamic 3D S-Class User Interface will be on hand at the Mobile World Congress 2009 in Barcelona before making its way to Australia.

LG ARENA's groundbreaking 3D S-Class UI was specifically designed to be a more fun and engaging gateway to an amazing multimedia environment. A cube-based layout provides four customizable home screens for direct access to all features. Music, movies, pictures and more are within reach, thanks to intuitive, touch-based 3D menus. The rich 3D graphics give S-Class a life-like look that makes it natural and easy to navigate.

"The direct, intuitive and dynamic S-Class UI will be unlike anything that has appeared on a mobile phone before. With rich 3D graphics, touch sensitivity and exciting multimedia capabilities, it will truly make ARENA a fully loaded multimedia phone," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. LG ARENA will feature audio and video technologies never before seen on a mobile phone. LG took great effort to ensure that its 2009 flagship delivers an exhilarating multimedia experience, including features aided by Dolby and DivX technologies. LG ARENA will also include enhanced internet connectivity with HSDPA 7.2 networks, Wi-Fi, A-GPS and far more.

LG will announce more specifics about ARENA and its features along with some surprises during a press conference at the Mobile World Congress. LG Mobile Australia will launch ARENA and provide further information to local media in March 2009.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lg.com.

For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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