Press Releases
11/09/2009
GAZE THROUGH LG'S WINDOW INTO A BEAUTY
| BORDERLESS™ Design Creates a Streamlined TV with Astonishing Picture Quality | |
| Sydney, Australia, 9 November 2009 - LG Electronics (LG), a major player in the global flat panel display and audio-video devices market, today announced the Australian launch of its BORDERLESS™ range of premium televisions. The new LG SL90 Full HD LED LCD TV and SL80 Full HD LCD TV boast a unique single layer screen that represents the future of television design and offers consumers a more sophisticated choice in televisions. | |
| LG's BORDERLESS™ vision is to create the limitless freedom to see things in a whole new way. LG took a single sheet of glass and crafted it into something more - a television that represents the new standard in its class, one certain to become a design icon. With borderless freedom also comes endless connectivity. LG's new BORDERLESS™ range offers consumers a greater range of entertainment choices in one product, with integrated Bluetooth, DivX and USB port. LG's BORDERLESS™ television range has been designed to stand out among its kind and become the defining centrepiece of your living room. | |
| LG's latest masterpiece, the SL90 Full HD LED LCD TV, delivers picture quality as flawless as its smooth surface by using an LED backlight and LG's advanced technology. The TV uses the unique Injection Compression Molding (ICM) technology and film lamination to eliminate the gap between the screen and the bezel. A special sheet of laminate film completes the SL90's perfectly flat surface, causing the boundary between screen and the bezel to vanish while also significantly reducing glare. The result is a uniform, uninterrupted surface from edge-to-edge, with no visible borders. The screen and bezel are the same deep shade of black all the way across and LG even carried this down to the glasslike stand. With a depth of just 2.9cm, the SL90 is a beautiful window into a new world of home entertainment. | |
| "LG's SL90 BORDERLESS™ TV is captivating whether on or off, acting as an artistic centrepiece for any living room and drawing viewers in with its high-quality LED-backlit picture," said Warren Kim, TV Category Manager, LG Electronics Australia. "Our SL90 and SL80 BORDERLESS™ TVs are a perfect example of why LG is leading in innovative design and working to meet the needs of a broad spectrum of consumers." | |
| Inside its glossy enclosure, LG's SL90 hides technology that produces a great picture and makes the TV even more entertaining. An LED backlight helps produce an extremely high dynamic contrast ratio of 3,000,000:1 for truer blacks and finer gradations between greys. An anti-glare Full HD 1080p screen reduces distracting reflections and ensures that everyone in the room has a cinema-quality experience. For fast-moving action, LG's TruMotion 100Hz technology improves sharpness and fine detail while reducing motion trails for exceptional clarity. | |
| With LG's recently refined Invisible Speakers, the SL90 sounds exceptional without the need for unsightly speaker grilles that would ruin the TV's aesthetic. LG's new Invisible Speaker, easily hidden on the bottom of the set, delivers superior sound quality and makes the TV appear even slimmer. | |
| The SL90's ability to connect wirelessly to an entire library of digital content is as attractive as the TV itself. Bluetooth brings music and photos from compatible mobile phones directly to the big screen without any cables. This same technology can be used to connect wireless headphones for private listening. A USB 2.0 port hidden on the SL90's back opens digital media options even wider, playing JPEG, MP3, MPEG4 and DivX files from external hard drives, memory cards (through a memory card reader) or thumb drives. | |
| "When we were creating the SL90, we had to break down numerous barriers in our minds," said Simon Kang, CEO and President of LG Home Entertainment Company. "This was the first time we used our Injection Compression Molding technology for a TV and we had to free ourselves to think of a new BORDERLESS™ design. The TV is free from physical borders and its ability to easily connect to digital media means that its entertainment possibilities are just as BORDERLESS™ as its design. This is the beginning of a journey for LG TV." | |
| The second model in LG's BORDERLESS™ range is the SL80 Full HD LCD TV. Unlike conventional LCD TVs, where the panel is recessed slightly within a thick plastic frame, LG's new SL80 has a single-layer design that sets the panel flush with the narrow bezel surrounding it. LG even went so far as to ensure that the all of the TV's exterior components perfectly match the colour of the LCD panel when the TV is turned off. | |
| "The SL80 is unlike any Full HD LCD TV you've ever seen before. It's a true work of art," said Warren Kim, TV Category Manager, LG Electronics Australia. "With its BORDERLESS™ design, the TV appears to be a window into a new world of Full HD entertainment. This TV perfectly combines artistic design with the ultimate in picture quality and easy-to-use features, making it unlike anything else in the market." | |
| Also featuring ICM Technology to create a more unified and sleeker look for the TV, the SL80 utilises LG's laminating technology, preserving the SL80's looks by making the TV scratch resistant. | |
| The Full HD SL80 boasts incredible picture quality thanks to LG's TruMotion 200Hz technology, which significantly reduces motion blur and streaking for fast moving images, using scanning backlight technology. This also brings the TV's response time down to a blistering 2 ms. In addition, a 150,000:1 dynamic fine contrast ratio brings far greater depth to every scene, with blacks that are dark as night and vivid colours. | |
| LG's exclusive Smart Energy Saving Plus technology helps make both the SL90 (Five and half Star Energy Star Rating) & SL80 friendlier to the environment, reducing power consumption while also ensuring optimum picture quality and reducing eyestrain for viewers. It uses LG's Intelligent Sensor, which analyses the ambient light in the room and automatically adjusts picture settings and backlight intensity accordingly. | |
| "People are very selective about the furniture and artwork for their homes," continues Kim. "They want something beautiful, something that reflects their personalities. Until now, they have not had this choice when it comes to flat panel TVs. With LG's new SL80 and SL90's slim, BORDERLESS™ design, people can now choose a TV that reflects their high level of sophistication and taste while also delivering incredible picture and sound." | |
 LG's Full HD LED LCD TV (SL90) is available now in 47" and 42" sizes (47SL90QD - SRP $3,799, 42SL90QD - SRP $3,099). |
 LG's Full HD LCD TV (SL80) is available now in four screen sizes (55SL80YD -SRP$4,499, 47SL80YD -SRP$2,799, 42SL80YD - SRP$2,299, 37SL80YD - SRP$1,799). |
LG SL90 Full HD LED LCD TV
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LG SL80 Full HD LCD TV
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| For more information please visit www.lg.com.au/borderless or call 1300 LG CARE (1300 542 273) for stockists. | |
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com. |
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About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. |
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| For further information, images or to organise an interview please contact: | |
| Alexandra Churcher, Burson-Marsteller Tel: 02 9928 1585 (direct) Mob: 0403 021 284 Email: alex.churcher@bm.com Fax: 02 9928 1557 |
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| Charlotte Ferrand, Burson-Marsteller Tel: 02 9928 1579 (direct) Mob: 0406 578 771 Email: charlotte.ferrand @bm.com Fax: 02 9928 1557 |
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| Distributed on behalf of LG Electronics Australia Pty Ltd 2 Wonderland Drive, Eastern Creek NSW 2766 Phone: (02) 8805 4000 |
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