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Press Release

01/19/2010

AUSTRALIA TAKES ON THE FASTEST TEXTERS IN THE WORLD

LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced Young-Ho Bae, 18, and Mok-Min Ha, 17, from Korea took home the title of LG Mobile World Cup Champions following the global texting competition in New York last week. The pair walked away with the grand prize of USD $100,000 after beating twenty four participants from twelve other countries, including Team Australia.

Sydney, Australia, 19 January 2010 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced Young-Ho Bae, 18, and Mok-Min Ha, 17, from Korea took home the title of LG Mobile World Cup Champions following the global texting competition in New York last week. The pair walked away with the grand prize of USD $100,000 after beating twenty four participants from twelve other countries, including Team Australia.
Team Australia comprised of Jian Li, from Sydney, and Paige Gallagher, from Brisbane, who were found during the local LG National Texting Championship in 2009. After proving their texting skills during the Championship's Grand Final in November, Jian and Paige jet-setted off to New York to compete in the LG Mobile World Cup as Team Australia.
In the fierce competition held over four days in New York, 26 players from 13 countries were pitched against each other to showcase their texting skills using LG's latest mobile phones the GW520 and New Chocolate Slide.
"Texting has become an integral tool that we use to communicate with friends and family. The events at the LG Mobile World Cup demonstrated just how easy, convenient and fun this can be when using one of LG's innovative mobile devices," said Nathan Dunn, General Manager, Mobile Communication, LG Electronics Australia. "The LG Mobile World Cup is a firmly established global festival for mobile users, and a celebration of mobile culture. Jian and Paige represented Australia in the competition for the first time, and should be very proud of what they have achieved."
Morgan Dynda and Kate Moore from the United States took second place in the competition, winning USD $20,000, and Juan Ignacio Aufranc and Agustina Montegna from Argentina took third place and USD $10,000. In addition to the main competition, the players attempted to set a new Guinness World Records® record for fastest texting. Pedro Matias, 27, from Portugal set a new record by typing a 264-character text in just 1 minute 59 seconds, shaving 23 seconds off the previous record set by Finland's Arttu Harkki in 2005.
Competing in three rounds of five different challenges against the fastest texters from around the globe was never going to be easy. "All the other competitors were really fast at texting as well, so we really had to concentrate during the challenges," said Jian. "It's a shame that we didn't win, but it was a fantastic experience. We are so happy to have been given the opportunity by LG to fly to New York and represent Australia."
"It was great to be able to hang out with the other contestants and make so many new friends from all over the world," added Paige. "The biggest buzz of the competition was seeing our faces up on the big screen in Times Square."
Proving the ever-growing popularity of mobile communication and technology, more than 6 million people took part in the LG Mobile World Cup in 2009, which expanded from four participating countries in 2008 to thirteen in 2010. Between May and November 2009, qualifying rounds were held in the United States, Canada, Indonesia, Portugal, Brazil, Russia, South Africa, Mexico, Argentina, Korea, Spain, Australia and New Zealand.
Following the success of the 2009 competition, LG will expand this annual global festival to enable more people from around the world to participate in 2010.
For more information on the LG Mobile Worldcup World Championship, please visit http://www.lgmobileworldcup.com.
Team Australia are available for media interviews. To arrange an interview time, or for more information about the LG Mobile World Cup, please contact Burson-Marsteller on the details below. For more information about LG's range of mobile phones, please visit the LG website at www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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