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Press Release

10/28/2009

CHRISTMAS COMES EARLY WITH BONUS FULL HD TV FROM LG

LG Electronics (LG), a global leader and technology innovator in consumer electronics, today launched its competitive ‘Life’s 2 Good’ consumer promotion in Australia. From today, customers who purchase a selected product from LG’s premium TV & Fridge range will be eligible to claim a bonus 23-inch Full HD LCD TV valued at $899.

LG's 'Life's 2 Good' promotion offers bonus 23-inch Full HD LCD TV
Sydney, Australia, 28 October 2009 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, today launched its competitive 'Life's 2 Good' consumer promotion in Australia. From today, customers who purchase a selected product from LG's premium TV & Fridge range will be eligible to claim a bonus 23-inch Full HD LCD TV valued at $899.
The first 20,000 valid claims from the purchase of a participating LG Full HD TV will be eligible for a 23-inch Full HD LCD bonus TV. The first 7,000 valid claims from the purchase of a participating LG French Door or Side by Side Fridge will be eligible for a 23 inch Full HD LCD Bonus.
Customers who purchase a participating LG Full HD TV, will be able to go online to register their claim at www.lg.com.au/promotion/bonuslcdtv Customers who purchase a participating LG French Door or Side by Side fridge can go on-line to register their claim at www.lg.com.au/promotion/fridgebonuslcdtv
Once registered, customers will receive a personalised URL, enabling them to track their claim through the validation and fulfilment process. They will also receive email updates each time their claim status changes.
Both websites will also have a live counter to specify how many of the Bonus LG Full HD TV's are left.
"LG's premium products already enhance consumer's lives with their combination of stylish design and smart technology," said David Brand, Marketing Director, LG Electronics Australia. "This new promotion is another example of how LG is helping to make Life Good for its customers and retailers in the lead up to Christmas by giving them the chance to purchase one premium product and to experience the benefits of another for free."
The bonus 23-inch Full HD LCD TV features 1920 x 1080 Pixel Resolution, 50,000:1 Dynamic Contrast Ratio, and multiple Picture Modes.
The promotion will run from today until December 31st 2009, and all claims must be received by 16th January 2010.
The participating range of products for the 'Life's 2 Good' promotion is as follows:
LG Full HD TV's:
FULL HD LCD TV FULL HD LED-LCD TV FULL HD PLASMA TV
42LH50YD
47LH50YD
55LH50YD
42SL80YD
47SL80YD
55SL80YD
47LH80YD
55LH80YD
42LH90QD
47LH90QD
47SL90QD
55LH95QD
50PS30FD
60PS40FD
50PS70FD
60PS60FD
60PS70FD
50PS80ED
LG Fridges:
LG French Door Fridge LG Side by Side Fridge
GR-L219STSL
GR-L219STS
GR-L218STSL
GR-B218STS
GM-B208STS
GM-B208BVS
GM-B208WVS
GR-P247STSL
GR-L247STSL
GR-P257STS
GR-L257STS
GR-P227STG
GR-L227STG
GR-B226ACF
GC-L197NFS
GC-B196ACF
GC-P197WFS
GC-B197WFI
GC-B197STS
GC-L197HFS
For more information please visit the LG website at www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
For further information, images or to organise an interview please contact:
Alexandra Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd.
2 Wonderland Drive, Eastern Creek NSW 2766.
Phone: (02) 8805 4000

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