Skip to Contents

Press Release

04/22/2009

INTRODUCING THE SECOND PRADA PHONE BY LG

Almost identical to the highly successful original, the new mobile phone has a hidden secret. In one smooth movement the ultra-thin keyboard slides from under the handset. As serenely as it appears it slides invisibly, effortlessly away - a modern icon of mobile style and design with an extra competitive edge.

- Another quantum leap in mobile phone innovation and design by PRADA and LG Electronics -
Sydney, Australia - 22 April, 2009 - Almost identical to the highly successful original, the new mobile phone has a hidden secret. In one smooth movement the ultra-thin keyboard slides from under the handset. As serenely as it appears it slides invisibly, effortlessly away - a modern icon of mobile style and design with an extra competitive edge.
The new PRADA phone by LG is the highly anticipated successor to the original PRADA phone, which first brought PRADA together with LG, one of the most advanced technology companies in the world.
The PRADA phone made history as the first full touch-screen phone to reach the market. With all the characteristics of the most digitally enhanced phones it was also a powerful aesthetic pioneer and quickly established its hold on the industry with over 1 million design-conscious users demanding handsets.
Its elegant good looks combined with a digitally sophisticated interface made it instantly appealing. The culmination of PRADA research and development in the complete interior as well as exterior design and functionality of the phone and accessories was key to this success.
The unique QWERTY keyboard available with the new mobile phone is designed for maximum ease of use. The metallic feel makes it a pleasure to touch and type, complimenting the slick design aesthetic. The silver keyboard along with the additional on-screen, call and hang-up buttons gives fresh tactility to the original minimal concept.
Other enhanced features include 3G compatibility with video calling, 7.2Mbps HSDPA, HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.
The second PRADA phone by LG is not just for pleasure, this is a luxury design accessory that can also compete on every level with the most technological hand held devices.
The new PRADA phone by LG will be available with a RRP of $999 through mobile retailers Virgin Mobile and Crazy Johns. Available in stores April, 2009.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.
About PRADA Group
The PRADA Group is one of the world's leading companies in the luxury goods market. Through the Prada, Miu Miu, Church's and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for Church's) and on 6,900 employees worldwide. Group's revenues in 2007 reached 1.7 billion Euros.
LG Electronics:
Hector Kim
Global Marketing Department
Mobile Communications Company
LG Electronics
Office: +82 2 3777 6791
Email: seungpil.lee@lge.com

Prada:
Alessio Vannetti
PRADA Group
Tel: +39 02 5419 21
Fax: +39 02 5419 2930
Email : alessio.vannetti@prada.com

close