LG, ACTIVISION TO COLLABORATE DURING EB GAMES EXPO
Sydney, 3 October, 2013 – Highlighting the second year of a collaboration between LG Electronics Australia (LG) and Activision Australia, the two premium entertainment companies recently announced that they are combining forces for the upcoming EB Games Expo and the showcase of Activision’s Call of Duty®: Ghosts, with LG being chosen as the monitor supplier of choice.
“We are always looking for ways to take the gaming experience to the next level, and immerse players in the ultimate Call of Duty experience. LG’s cinematic screen is the perfect fit for Call of Duty: Ghosts’ heart-stopping moments,” said Philip Earl, Executive Vice President of Activision Publishing, Asia Pacific.
“Our continued collaboration with Activision demonstrates our ongoing commitment and passion to awe-inspiring technology and innovation such as this,” said Phillip Anderson, Head of Public Relations at LG Australia.
“We continue to push boundaries and are always working to improve user experiences – whether it is through superior picture quality, vivid true-to-life colours, or intense cinematic visuals - there is an obvious synergy between Activision’s highly immersive games and our world class screens,” he added.
Activision will showcase its highly anticipated Call of Duty: Ghosts to the Australian market during the popular event. The Call of Duty® series is a gaming phenomenon, with over 40 million active monthly players globally. Call of Duty: Ghosts is scheduled for release on current generation systems starting 5 November.
To celebrate the occasion, LG will be holding a promotion starting Friday, 4 October, 2013, that will allow users the chance go into the running to win one of 5 copies of the Call of Duty: Ghosts Hardened Edition game packs*. After discovering 4 secret sets of numbers on the promotional brochure, participants will be directed towards LG’s Facebook page via a provided QR code and required to tell LG in 25 words or less why they are going into battle with an LG IPS monitor.
In other news, LG recently released its UltraWide (EA73) monitor to the Australian market. Believed to contribute to productivity in the workplace, the new LG monitor incorporates a 21:9 ratio and 4-screen split functionality, which supports up to four windows split in eight different configurations. This supports multi-tasking without going back and forth between windows - making the screen easy to read and convenient for working on multiple documents at the same time.
Available at The Good Guys and Harvey Norman stores across the country, key features of the EA73 include:
> Mac compatibility – this allows users to link up the UltraWide monitor to Mac PC products
> Dynamic 21:9 cinema aspect ratio – for the ultimate entertainment experience, games (2560 x 1080p compatible) and movies can be watched in 21:9 scale
> IPS display– for true to life picture quality, vibrant, realistic colours, and minimal variation from wide viewing angles
> Dual link up – this feature enables you to connect two devices to the one screen and view them simultaneously, so work from your computer and also see images from your camera
> 4-way multi-tasking – a great replacement for dual monitors, this function allows users to access multiple documents simply and conveniently, viewing spreadsheets and word documents side by side and splitting the gigantic screen four ways
The LG UltraWide Monitor 29EA73 is currently available for RRP $699 at The Good Guys and Harvey Norman stores.
* Terms and Conditions: Visit LG.com.au/CallofDuty for full terms and conditions. Entry is open to Australian residents only, aged 15 years and over. Promotion opens at 9:00AM (AEST) on 04/10/13 and closes at 5:00PM (AEDST) on 08/11/13. Winners judged on 16/10/13, 23/10/13, 30/10/13, 6/11/13 and 13/11/13. 1 Prize will be awarded each week and any entries from the previous weeks will not be included into the judging for preceding weeks. A total of 5 Prizes will be awarded with a total prize value of AUD$749.25 (RRP). The Promoter is LG Electronics Australia Pty Ltd A.B.N. 98 064 531 264 of 2 Wonderland Drive, Eastern Creek, NSW, 2766
More information can be found at: http://www.lg.com/au/it-monitors/lg-29EA73
LG PR Contacts
Anthea Flint Emma Koubayssi
LG-One Australia LG-One Australia
02 8437 5357 02 8437 5325
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes the technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED, UD TVs, and IPS monitors as well as home theatre systems and Blu-ray Disc™ players. LG’s commercial, or B2B, products include digital signage, video conferencing systems and IP security cameras.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, South Korea, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.