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Press Release

04/09/2010

LG AND TELSTRA PARTNER TO ANNOUNCE AUSTRALIA'S FISRT FLATSCREEN TV WITH BIGPOND® MOVIES

LG Electronics (LG), a global leader and technology innovator in consumer electronics and Telstra today announced an alliance that will see the two companies be the first to come together to bring BigPond® Movies on LG’s new range of flatscreen TVs.

Sydney, Australia, 9th April 2010 - LG Electronics (LG), a global leader and technology innovator in consumer electronics and Telstra today announced an alliance that will see the two companies be the first to come together to bring BigPond® Movies on LG's new range of flatscreen TVs.
The LG 2010 TV range will feature over 20 flatscreen TV models that will be the first in the Australian market to come equipped with embedded access to BigPond® Movies*, and a range of other content directly through LG's Netcast technology, which will also include YouTube.
BigPond® Movies will give viewers access to the latest titles and the pick of library movies and TV series from many of Hollywood's biggest studios directly to their LG web enabled TV, with a few clicks of the TV remote control. Movies will be charged on a rent to view basis and include children's titles, action, romance, comedy and more. Once rented, the movie may be played anytime within seven days and then after the first screening as many times as a customer desires within either a 24 or 48 hour viewing window depending on the title.
The BigPond TV service on LG TVs will evolve over time to provide a range of IP delivered video services to LG TVs including linear channels and video on demand across a range of genres headlined by news, sport and movies - with music and games content soon to follow.
"The Australian market is a huge focus for LG Electronics so we wanted to ensure we partnered with a premier provider of content," said William Cho, Managing Director, LG Electronics Australia. "This is just the first step in bringing video to households over the internet directly to TVs. No subscription, no PC required. We look forward to expanding our relationship in the coming months to make the most of BigPond TV's emerging business through innovative LG devices, which we see as unmatched in the Australian market," he concluded.
BigPond® content will be available for all users who also have a broadband connection, on a range of over 20 new LG flatscreen TVs with Netcast. BigPond internet customers will enjoy unmetered access to BigPond content through their LG TV with Netcast just as they currently enjoy unmetered access to content across the BigPond portal on their computers as signified by the green dot ** on relevant pages. Enhancements to the BigPond Movies content delivery system over the coming weeks mean that BigPond internet customers will also receive even quicker access to their favourite movie titles.
Chris Taylor, Director of Telstra Media, advised that Australian consumers are now demanding more from their technology and services.
"The viewing landscape is changing and with our huge range of entertainment, much of it exclusive, we're in a position with LG to make the most of this TV revolution," said Chris Taylor. "Internet delivered video will provide us the opportunity to bring our first-class video assets to life in the lounge rooms of Australian homes and we're excited to be working with LG on this milestone in our journey to deliver BigPond TV. There's much more to come from BigPond TV so watch this space."
For more information please visit the LG website at www.lge.com.au or Telstra BigPond® website at www.telstra.com.au/abouttelstra/media
* Disclaimer: LG BigPond Movies service requires a minimum data speed of 3.5MBps (ADSL 2, ADSL 2+, cable or FTTx) **The Green Dot on BigPond pages means that customers are able to view content such as news, movies, music, sports videos and other information without incurring download charges in most instances. For further details check www.BigPond.com/unmetered
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theatre systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
For further information, images or to organise an interview please contact:
LG:
Kathryn Colliton, LG-One
Tel : 02 8281 3812 (direct)
Email: kathryn.colliton@lg-one.com
Telstra:
Gerard Mansour, Telstra
Tel : 0429 151 833
Email: gerard.mansour@team.telstra.com
Distributed on behalf of LG Electronics Australia Pty Ltd. 2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000

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