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Press Release

01/06/2014

LG ANNOUNCES MAJOR BREAKTHOUGH IN PREMIUM OLED MANUFACTURING

LG Australia brings OLED technology closer to everyday Australians

 

 

Sydney, Jan. 6, 2014 – LG Electronics (LG) today announced it is ramping up OLED production in 2014 via engineering improvements.

Available at selected retailers, LG’s Curved OLED TV created a sensation in the category ever since it was launched to market in 2013.

Now, LG’s engineering expertise in display panels has enabled the company to produce higher volumes of OLED televisions due to higher yield rates. As a result, the company has now reduced the price of its flagship 55” Curved OLED TV (55EA9800), bringing this technology within reach of more Australians.

“Very few companies have been able to master the manufacture of OLED TV technology, and we’re incredibly excited that not only have we been able to innovate and lead in this new segment, but we’ve worked out how to produce at high volumes. This is a powerful breakthrough that consolidates LG’s position as one of the world’s leading consumer electronics companies. I feel like we’ve ‘cracked the code’ on OLED TV production efficiency.” said Lambro Skropidis, General Manager Marketing at LG Australia.

“We see OLED technology as the future of television, and we believe consumers with plasma and LED/LCD TV’s will look at superior OLED technology as a real option for their next purchase. The new price point will bring our most innovative TV technology to more Australians seeking greater picture quality combined with absolute style,”

Producing clearer, more natural images than standard LED/LCD technology, LG’s curved OLED TV offers an extraordinary home entertainment experience that has to be seen to be believed.

Not only does LG’s 55” Curved OLED TV offer an incredible viewing experience, it is also energy efficient. The 4.5 star energy rating makes LG’s Curved OLED TV the most energy efficient OLED TV in the Australia market due, thanks largely to LG’s innovative WRGB self-lighting technology.

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Media Contacts:

For further information please contact australia@lg-one.com

LG Electronics Home Entertainment

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets.  Key product areas include OLED, Ultra HD, LEDLCD, and Plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.

LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

For more information, please visit LG.com.au, or connect with us on Facebook.com/LGAustralia

 

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