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Press Release

05/11/2010

LG BREAKS DOWN THE WALLS OF HOME ENTERTAINMENT WITH THE INFINIA 3D TV EXPERIENCE

LG Electronics (LG), a global leader and technology innovator in the global flat panel display market, today announced the latest range of award-winning INFINIA TVs. Packed with market first and leading technologies such as Full LED backlit LCD display, embedded access to BigPond® Movies and 3D TV technology, the new series breaks all barriers, delivering the ultimate, immersive, entertainment experience to Australian consumers.

LG Australia announces new INFINIA TV range
Sydney, Australia – 11th May, 2010LG Electronics (LG), a global leader and technology innovator in the global flat panel display market, today announced the latest range of award-winning INFINIA TVs. Packed with market first and leading technologies such as Full LED backlit LCD display, embedded access to BigPond® Movies and 3D TV technology, the new series breaks all barriers, delivering the ultimate, immersive, entertainment experience to Australian consumers.
Featuring the award winning, innovative INFINIA design teamed with a host of impressive specifications, the latest range, comprising of nine models across LED backlit LCD TV and Plasma series is the perfect fusion of stylish and smart technology.
”LG’s INFINIA range of TVs with the latest technologies such as Full LED backlit LCD display, 3D capabilities and Broadband TV, shows that we are dedicated to exceeding our customers’ expectations,” said Warren Kim, Product Manager, Home Entertainment Business Unit, LG Australia. “By providing limitless content to our design-award winning TVs, LG is cementing its position as a global leader in home entertainment by setting the benchmark in innovation.”
The INFINIA LX9500 series is a market first in more ways than one. The LX9500 is the world’s first Full LED backlit 3D LCD TV which uses an innovative backlit structure to deliver spectacular pictures for the ultimate 3D experience.
The LCD screen is illuminated by panels of LEDs directly behind the screen (the 55-inch model boasts 1,200 LEDs), the Full LED backlights provide images of exceptional brightness and clarify for unrivalled picture quality. With 10,000,000:1 dynamic contrast ratio for enhanced image brightness and detail, and TruMotion 400Hz technology for superior image quality and smoother vision, the LX9500’s mesmerising 3D picture quality will transport viewers’ right into the heart of the action.
The LX9500 3D full LED backlit LCD TV is also the first 3D-capable TV to support the Multi Picture Format, the 3D picture standard that enables users to create and enjoy 3D content effortlessly. With the LX9500, viewers can immediately see images snapped with 3D cameras without having to first convert them on their PCs.
The LX9500 requires shutter glasses (model: AG-S100) that add depth by alternatively blocking one lens at a time in sync with the screen’s refresh rate. The glasses are comfortable enough to wear for an extended period of time and recharge via USB for up to 40 hours of uninterrupted viewing pleasure.
The state-of-the-art LG INFINIA range will also be the first and only flatscreen TVs in the Australian market to come equipped with embedded access to BigPond® Movies*, offering consumers the ability to rent over a thousand movies on-demand. The range also comes with access to YouTube and a range of other content directly through LG’s Netcast technology. From June 2010, the range will also include access to Skype.
Complemented by industry-first specifications, the INFINIA ranges award-winning design makes it the perfect feature in any room of the house. Boasting a sleek and slim design, the range has been honoured for its exceptional looks by the largest and most prestigious design competition in the world, the Reddot design awards. In addition to these awards, the LX9500 scooped three others at CES 2010, including “Best of Innovations”.
LG globally is committed to securing a dominant position in this fast growing market expected to surpass 80 million units worldwide by 2014, and aiming to achieve 25 percent global share of 3D market in 2010. LG’s strategy includes plans to offer a diversified line-up of products in screen sizes from 42 inches to 150 inches utilizing both polarised and shutter type glasses and to launch a family of 3D products including LED backlit LCD TVs, Plasma TVs, Blu-ray Disc players and the world’s first Full HD 3D Projectors.
LG INFINIA LX9500 TVs will be available in Australia from mid May.
55LX9500 - $5,199 SRP
47LX9500 - $4,099 SRP

Specifications

  • 3D TV (Shutter glasses type)
  • Full LED backlit LCD display with Spot Control (Local Dimming)
  • INFINIA Design - Ultra Slim Depth, Narrow Bezel, Uni-layer, Uni-color
  • Full HD 1080p
  • 10,000,000:1 Dynamic Contrast Ratio
  • 2ms Response Rate
  • TruMotion 400Hz
  • MPF support for 3D camera
  • NetCastTM (Broadband TV)
  • BigPond Movies (On-Demand Movies Service)*
  • SkypeTM (Video Call Function with optional Video Camera)**
  • isf Certification
  • Picture Wizard II
  • Invisible Speaker (10W + 10W + 5W)
  • Infinite Sound
  • Clear Voice II
  • Wireless AV Link (with optional Wireless Media Box)
  • DLNA ready (with optional DLNA WiFi Dongle)
  • USB 2.0 (HD DivX, MKV, MP3, JPEG, etc)
  • HDMI 1.4
  • Intelligent Sensor
  • Smart Energy Saving Plus
*Disclaimer: LG BigPond Movies service requires a minimum data speed of 3.5MBps (ADSL 2, ADSL 2+, cable or FTTx) Internet Connection Required. Internet Usage Charges May Apply. Movies and TV shows can be rented at customer’s cost. BigPond is a registered trade mark of Telstra Corporation Ltd ABN 33 051 775 556.
** Schedule for June 2010 introduction
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
For further information or images, please contact:
Danny Wong, LG-One
Tel : 02 8281 3826 (direct)
Email: danny.wong@lg-one.com
Distributed on behalf of LG Electronics Australia Pty Ltd. 2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000

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