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Press Release

03/26/2009

LG CEMENTS DESIGN LEADERSHIP WITH 14 INTERNATIONAL AWARDS

LG Electronics Australia (LG), a global leader and technology innovator in consumer electronics, was recognized an impressive 14 times by two of the design industry's most prominent competitions - red dot and iF (International Forum) design awards.

Includes award for "Best of the Best" from red dot for Bluetooth speaker
Sydney, Australia, 26 March, 2009 - LG Electronics Australia (LG), a global leader and technology innovator in consumer electronics, was recognized an impressive 14 times by two of the design industry's most prominent competitions - red dot and iF (International Forum) design awards.
LG was awarded the 2009 red dot award for product design in seven categories including "Best of the Best" for its Bluetooth speaker (MSB-200). Other LG products recognized by red dot include the Secret phone (KF750), 3G Watch phone (GD910), Universe washer/dryer pair with square doors (F1314FDS2/RV1308BS), microwave oven with wide transparent screen (UD A2), the world's first aluminum body air conditioner (AS-W126BMSO) and stylish DVD player (DV4S).
LG's "Best of the Best" winning product is a stylish and easy-to-use portable speaker with a swivel hinge and free-form design. The unit can be easily connected to music devices such as MP3 players and mobile phones via a Bluetooth wireless connection. With its unique swivelling hinge, this stylish product is fully adjustable to provide optimal usability. Users can twist the stick-like speaker into a variety of positions to either stand up straight on a flat surface or be hung on a wall. In addition, LED lights on the unit blink in a unique rhythm, bringing a visual element to the listening experience.
LG also received Germany's iF design award in seven categories for its trendsetting products such as the 8MP touchscreen Renoir phone (KC910), plasma TVs (PS80 and PS70), and four-door French-door refrigerator (LMX25981).
"Every LG product is designed with the needs of our customers in mind," said Paul Bae, the head of LG Electronics Corporate Design Center. "Our design expertise is what sets LG apart from others in the industry. We are committed to bringing consumers a refreshing and unique experience with the products they use every day."
The red dot design award is one of the largest and most renowned industry competitions in the world. The gala award ceremony will take place on June 29, 2009 at the Aalto-Theatre in Essen, Germany. All award-winning entries will be exhibited in a special exhibition from June 30 through July 29, 2009, at the red dot design museum in Essen. The museum houses the largest permanent exhibition of contemporary design in the world.
Last year LG was recognized in 11 categories at both the red dot and iF awards. Some of the winners from last year included Viewty, Venus, Voyager, LCD TV Matching Home Theater System and Triton washing machine. In 2006, LG was named the "Design Team of the Year" by red dot, becoming the second Asian company to win the organization's Radius trophy.
Currently available in Australia is the 8MP touchscreen Renoir phone (KC910) and Secret phone (KF750).
Coming in April is the stylish DVD player (DV4S) and in May, the plasma TVs (PS80 and PS70).
All other products mentioned are overseas models.
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units ?- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™ As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About the red dot Design Award
With more than 6,000 entries in its categories, the red dot Design Award is one of the leading and largest design competitions worldwide. Since 1955, the Essen Design Zentrum Nordrhein Westfalen has annually selected outstanding design quality and paid official tribute to the award-winning products in an exhibition. For more information, please visit www.red-dot.de.
About the iF Design Award
Established in 1954, the German iF communication design award boasts more than 50 years of history and tradition. Once a year, an exacting screening committee comprised of world-famous designers rigorously search candidates in terms of how safety and environment-friendliness are integrated in product design. Read more about the iF at www.ifdesign.de.
For further information, images or to organise an interview please contact:
Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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