LG COOKING RANGE SET TO SIZZLE
|Sydney, Australia 1 June 2009 - LG Electronics Australia (LG), a leader in home appliance technology and innovation, is gearing up for the start of the Good Food and Wine Show in Melbourne this weekend.|
|LG has committed to a major investment in the cooking category this year with LG's new range of cooking products featuring at each of the four Good Food & Wine Shows in Melbourne, Sydney, Brisbane and Perth. In addition to this, LG has also secured high visibility product placement in cooking entertainment shows, Ready Steady Cook and MasterChef. LG is confident in the success of the range due to the product's superior quality, stylish and integrated design, smart technology and advanced functionality.|
|World famous chef, Gordon Ramsay and Australian chefs Matt Moran and Toby Puttock will demonstrate LG's range of cooking appliance's innovative technologies and ease of use inside the LG Celebrity Theatre.|
|Irena Stojceska, Category Manager Cooking Appliances LG Electronics, comments: "The cooking category is a real focus for LG this year. With consumer trends showing an increase in the popularity of stay-at-home cooking and a return to entertaining in the home, consumers are becoming increasingly focused on the importance of kitchens as the hub of the household. They are looking for appliances that are reliable, provide smart technology and functionality with European style and integrated design".|
|LG is set to showcase its range of integrated cooking appliances at the Melbourne show in the LG Celebrity Theatre kitchen. The new integrated range provides consumers with smooth, clean lines that ensure the ultimate in sleek kitchen design.|
|The new cooking appliance range will also be on display at the LG Stand E12 where visitors can experience the latest LG products including the extensive LG range of refrigerators, wine cellars, Laundry and floorcare.|
|For additional information on LG's new cooking range please call 1800 54 4357 or visit www.lg.com.au|
|About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
|About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
|For further information, images or to organise an interview please contact:|
|Victoria Costello, Burson-Marsteller
Tel: 02 9928 1508 (direct)
Mob: 0415 856 703
Fax: 02 9928 1557
Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Fax: 02 9928 1557
|Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000