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Press Release

11/03/2009

LG COOLS HOMES THIS SUMMER

Following the recent launch of LG’s new Art Cool Stylish air conditioning range, LG Electronics (LG), a global leader and technology innovator in the air conditioning market, announces the release of the newest Art Cool Stylish unit to hit Australian shores.

Sydney, Australia, 3 November, 2009 - Following the recent launch of LG's new Art Cool Stylish air conditioning range, LG Electronics (LG), a global leader and technology innovator in the air conditioning market, announces the release of the newest Art Cool Stylish unit to hit Australian shores.
The LG R22AWN inverter split air conditioner is the perfect harmony of stylish design and smart technology, and continues the premium direction people have come to love and associate with LG's Art Cool range.
The release of the R22AWN comes at a perfect time - with summer around the corner, it keeps your home cool in more ways than one. Designed to blend stylishly into the home décor, the new R22AWN features interchangeable panels in white, blue and silver that can be easily changed to suit any colour scheme or mood.
"The past few years have shown a significant shift in the Australian market towards home appliances that are aesthetically pleasing and sophisticated in their design. Nowhere is this more obvious than the air conditioning category where stylish design is seen as an increasingly important decision driver in the modern home," said Stan Bilinski, Senior Category Marketing Manager, LG Electronics Australia.
"Initial feedback in the recent release of the new Art Cool Stylish range prompted LG to bring additional models to the Australian market, as consumers are looking for a total transformation of traditional household appliances to match their homes and interior décor. The new R22AWN meets these demands in both design and the inclusion of LG's innovative cooling technologies," adds Bilinski.
The leading technologies featured in the R22AWN include:
  • Inverter Technology: With a wider range of temperature models for heating and cooling, the inverter compressor featured in the R22AWN is able to operate in even the most extreme temperatures, such as the Australian summer! The compressor also allows the unit to reach the set temperature faster, bringing you comfort sooner.
  • Allergy Reduction filter: LG's Allergy Reduction filter feature an enzyme that helps break down allergens when the air passes through the filter. The allergens cling to the filter and the enzyme breaks down the allergen.
  • Optimised Cooling: The two-way air flow ensures more effective cooling and heating. People can take control of the direction of air flow with LG's Horizontal Vane Step Control and optional Vertical Louver Step Control to heat or cool specific areas in a shorter space of time.
  • Durable Coating: For longer lasting performance, the R22AWN features LG's Anti-Corrosion Gold Fin coating on the surface of the external unit. Perfectly suited for the Australian environment, the surface is more resistant to corrosion and increases the durability of the outdoor unit.
  • High Efficiency: 6.0 energy efficiency star rating (Heating and cooling)
The release of the R22AWN further highlights LG's commitment to the Australian air conditioning market. "LG is heavily investing in research and development across the entire air conditioning category to ensure the market continues to grow in Australia. As a leader in technology and design, we are focused on creating stylish, premium air conditioning products that continue to meet consumer needs and place LG at the forefront of air conditioning in this country," adds Bilinski.
Specifications: 6.3kW Inverter Art Cool Stylish, 29dB Sleep Mode (Indoor Unit), Energy Star Rating 6.0 (cooling)/6.0 (heating). SRP: $2099.
Features: Plasma Air Purifying System, Deodorising filter and Allergy Reduction filter, Power Air Flow, Durable Coating, Auto Changeover, Jet Cool/Jet Heat, Natural Wind by CHAOS Swing, 4-way Auto Swing, Wireless Remote Controller, Sleep Mode, Dehumidification Mode, Auto Restart, 24 hour ON/OFF Setting Timer, Low Ambient Operation, Hot Start, Interchangeable Panels (blue and silver optional).
For more information please visit the LG website at www.lg.com.au or call 1300 LG CARE (1300 542 273) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Air Conditioning Company
The LG Electronics Air Conditioning Company is a leading player in the global air conditioning market, manufacturing both commercial and residential air conditioners and providing total solutions such as home networking (HomNet) and building management solutions (BMS). From consumer and individual units to industrial and specialized air conditioning systems, LG provides a wide range of products for heating, ventilating and air conditioning. Through innovation in manufacturing, R&D and marketing, LG has broken its own sales record every year since 2000, securing its position as the No. 1 maker of residential air conditioners in the world.
For further information, images or to organise an interview please contact:
Nicole Thurston, Burson-Marsteller
Tel: 02 9928 1584 (direct)
Mob: 0401 677 178
Email: nicole.thurston@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd.
2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000

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