LG DECLARES ‘SIMPLE IS THE NEW SMART’
SYDNEY, 28 May, 2014 — LG Electronics (LG) today globally introduced the world to its eagerly anticipated LG G3 smartphone. With launch events taking place in six cities worldwide — London, New York, San Francisco, Seoul, Singapore and Istanbul — LG has pulled out all stops to wow consumers with its best smartphone to date in the new LG G3.
Developed with the concept ‘Simple is the New Smart’ in mind, the LG G3 is a culmination of research based on LG’s consumer focused product development philosophy. Powered by the best of what LG’s current technology has to offer, the LG G3 provides consumers with a user experience more ambitious than anything ever offered before by LG.
“We are extremely excited to be launching this amazing smartphone. We believe this is one of our best innovations yet, and in such a fast evolving smartphone market, it is important for advanced technology and a simplified user experience to be harmoniously combined,” said Lambro Skropidis, General Manager Marketing at LG Electronics Australia. “The LG G3 is the result of our efforts to turn that idea into a tangible product and we are extremely happy with the results.”
Highlights of the new LG G3 include:
> 5.5-inch Quad HD display with 538ppi delivers four times the resolution of a current HD smartphone screen and 1.8 times higher resolution than a Full HD display.
> 13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras.
> A rear cover that is lightweight, textured and most of all integrated with a wireless charging inductive loop.
> The Floating Arc form factor feels incredibly comfortable in one hand and incorporates the innovative design heritage of the G2 Rear Key.
> Redesigned graphic user interface (GUI) consistent with the Simple is the New Smart concept of the LG G3.
True-to-Life Viewing Experience
LG is renowned for its achievements in the display arena, with the development of the G3’s breathtaking Quad HD display a result of years of research. With a pixel density of 538ppi, the G3’s Quad HD display sets new viewing standards by producing images that are at a higher resolution than traditional smartphone displays.
The high resolution display on the G3 also required that LG engineers pair it with battery technology that is just as innovative. LG has equipped the G3 with a 3,000mAh removable battery and advanced optimisation technologies to further maximise battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the G3’s battery. The result is a battery that can keep up with the Quad HD display’s great performance.
The G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur. Made possible with the G3’s innovative Laser Auto Focus, this technology enables the G3 to capture the moment — even in low light — by measuring the distance between the subject and the camera using laser technology. This means that there will be less fuzzy pictures of your son scoring his first football goal or missed shots because your camera couldn’t decide quickly enough which toddler in the playground to focus on. Combined with the proven and popular OIS+ technology first seen in the G2, the G3 is sure to impress even the most discerning shutterbugs.
LG has also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front facing camera incorporates several new enhancements such as a larger image sensor and larger aperture for better-looking photos. A unique twist has been added to the standard timed self mode by incorporating gesture controls — when ready to shoot, users simply need to clench their hands into a fist and the G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.
For video, the G3 offers great sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. With the built-in 1W speaker with Boost AMP, users can also enjoy videos and music accompanied by rich sounds and clear tones.
Balanced and Simplified Design Language
The Floating Arc design of the G3, with its ergonomic arc and slim side profile, provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG’s innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG has also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3’s well-balanced design language. The stylish metallic feel skin with matte finish, which helps keep the G3 looking clean and fingerprint-free, will be offered in Metallic Black. (Silk White, Gold, Violet and Burgundy Red are yet to be confirmed for Australian release)
To complement the new external design, LG has adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity.
Simplified UX to Reflect Simple Pleasures
In addition to advanced core technologies, LG has taken its Learning from You approach to a higher level with great UX features. Highlights include:
> Smart Keyboard: Adaptive technology learns as you type for faster input with less mistakes. Smart Keyboard helps to reduces input errors by tracking and analysing typing habits and intuitively “knowing” what word the user intended to type. The height of the keyboard can also be adjusted to better fit the user’s hands and position of the thumbs. Individual keys can also be customised with frequently used symbols for even faster input.
> Smart Notice: Like a personal assistant, Smart Notice provides suggestions and recommendations based on user behavior, phone usage patterns and location to offer user information when it’s needed the most. Smart Notice can remind you of a call you declined earlier and ask if you would like to call that person back. If you have a large number of unused files or apps on the G3 taking up valuable space, Smart Notice will ask if you would like to delete or uninstall them. What sets Smart Notice apart from other personal assistants, however, is its natural language capabilities. For example, instead of just displaying today’s temperature and weather forecast, Smart Notice will make a recommendation such as, “You may want to take an umbrella today since it will rain this evening.”
> Smart Security: Understanding the importance of maintaining and securing confidential data when smartphones are shared, misplaced, lost or stolen, the LG G3 offers a number of enhanced security features such as:
> Knock CodeTM enables users to unlock their device with a pattern of taps. Merging security and convenience, users can create a personalised code that can be entered anywhere on the screen. With the LG G3, users have the option of being able to use KnockON to wake the screen to check the time as well as enter the home screen directly via Knock CodeTM.
> Content Lock keeps personal filefs safe and hidden from view when sharing the G3 with friends. When the G3 is connected to a PC, Content Lock prevents file previews so the data is still safe. The locked files can reside either on the G3’s internal memory or on the microSD card.
LG will also be offering a collection of optional premium accessories* to accompany the LG G3:
> QuickCircleTM Case: Available in five colours, the QuickCircleTM Case allows easy access to frequently used functions such as calling, text messaging, music and camera all from the QuickCircle window without opening the cover. In addition to the QuickCircleTM Case, LG will offer a lineup of Slim Guard Cases and premium Slim Hard Cases to protect the G3 in handsome style.
> LG Tone InfinimTM (HBS-900): Developed in collaboration with Harman/Kardon, the Bluetooth stereo headset delivers premium audio quality sound with stylish design. Built with retractable wire management technology and jog buttons for effortless search, Tone InfinimTM also features Name AlertTM to verbally notify you who is calling before you answer.
> Wireless Charger: Compact and foldable, LG’s Wireless Charger is optimised for easy portability. Compatible with Qi’s wireless power charging technology, the Wireless Charger from LG makes staying powered up as convenient as possible.
Beginning with South Korea on 28 May, the LG G3 will begin rolling out worldwide on over 170 carriers.
Australian customers will be able to purchase the LG G3 via all local operators (Telstra, Optus and Vodafone). Details of retailers will follow in the near future.
The LG G3 will be available from the beginning of August via Post paid contracts and outright sales.
Final pricing and pre-sales offers will be announced in July ahead of the handset going on sale.
> Chipset: Qualcomm Snapdragon™ 801 (up to 2.5GHz Quad-Core)
> Display: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi)
> Memory: 16/32GB eMMC ROM / 2/3GB DDR3 RAM / microSD slot (128GB max)
> Camera: Rear 13.0MP with OIS+ and Laser Auto Focus / Front 2.1MP
> Battery: 3,000mAh (removable)
> Operating System: Android 4.4.2 KitKat
> Size: 146.3 x 74.6 x 8.9mm
> Weight: 149g
> Network: 2G, 3G, 4G
> Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X), NFC,
> SlimPort, A-GPS/Glonass, USB 2.0
> Colour: Metallic Black (Silk White, Gold, Violet, Burgundy Red to be confirmed closer to start of sales in Australia)
> Other: Smart Keyboard, Smart Notice, Knock CodeTM , Guest Mode, etc.
*Accessories sold separately. Availability for the Australian market will be confirmed at a later date.
**Specifications may vary depending on market
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About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit LG.com.au
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit LG.com.au or facebook.com/LGaustralia