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Press Release

03/25/2009

LG DONATES $10,000 TO THE McGRATH FOUNDATION AT ICC WOMEN'S WORLD CUP

LG Electronics Australia (LG), a global leader and provider of premium consumer electronics products, stepped up at last week’s memorable ICC match to donate to the McGrath Foundation at the highly anticipated Women’s World Cup match between Australia and England. LG agreed to donate $125 for every 4 and $250 for every 6 scored, up to a maximum of $10,000.

Sydney, 25 March 2009 - LG Electronics Australia (LG), a global leader and provider of premium consumer electronics products, stepped up at last week‘s memorable ICC match to donate to the McGrath Foundation at the highly anticipated Women‘s World Cup match between Australia and England. LG agreed to donate $125 for every 4 and $250 for every 6 scored, up to a maximum of $10,000.
Photo caption: Tracy Bevan, Director of the McGrath Foundation being presented with $10,000 from Mark Nesci, Corporate Marketing Manager, from LG Electronics.
LG is the Global Partner of the ICC which includes the Women‘s World Cup which recently took place in NSW. The company was proud to support the McGrath Foundation‘s charity event which took place at North Sydney Oval on Thursday 19th March 2009, when Australia squared up to England for their Super 6‘s clash.
LG‘s Global Partner sponsorship of the Women‘s World Cup is part of a global sponsorship deal for all ICC events for the next seven years.
In addition to supporting women‘s health, LG is also working with Cricket Australia to help find Australia‘s future cricket stars. LG will be donating five LG TV‘s plus cricket coaching clinics, conducted by Cricket NSW, to the five winning schools in a series of School Day Competitions which have been taking place at selected World Cup games.
David Brand, Marketing Director, LG Electronics Australia said, "We are delighted to be supporting both women‘s health and local school children with their quest to become the future sports stars of Australia. With our sponsorship of the ICC Women‘s World Cup, we hope to also raise awareness of women‘s cricket to a wider audience and associate our brand with a world-class event. At LG, we strive to produce innovative products that compliment consumer‘s lifestyles."
Director of McGrath Foundation, Tracy Bevan, said the charity was very grateful for their support. "I‘d like to thank LG for their generous donation. The money will go a long way towards helping our McGrath Breast Care Nurses throughout rural and regional Australia, as well as increasing breast awareness in younger women."
"Our volunteers were selling pink wristbands and collecting money throughout the day and, together with LG‘s donation, we are delighted that the event raised in excess of $13,000." said Tracy.
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world?s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.
For further information, images or to organise an interview please contact:
Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Nea Pilgrim, Burson-Marsteller
Tel: 02 9928 1524 (direct)
Mob: 0431 091 391
Email: nea.pilgrim@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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