LG Electronics announces appointment of Head of Public Relations to bolster brand positioning

  • Updated
  • 17/10/2012

SYDNEY, 17th October, 2012 – LG Electronics Australia (LG), a global leader in consumer electronics, has announced the appointment of Phillip Anderson to the position of Head of Public Relations.

Melbourne-born Anderson was plucked from LG headquarters in Seoul, Korea where he has spent the last two years building the brand with key stakeholders.  He has a huge passion and understanding for the brand and is ideally placed to drive LG’s brand awareness to further heights.

“I’m very much looking forward to being part of a team that is fully committed to helping LG realise its vision for the Australian market,” said Anderson.

LG Australia’s General Manager of Marketing, Lambro Skropidis, commented: “We are pleased to welcome Phillip to LG Australia. Public Relations is key to the success of our marketing strategy and ensuring our brand reaches its true potential.”

“His wealth of industry experience will be a huge asset to our team and we are always excited to have professionals of Phillip’s calibre join our organisation.”

Anderson brings over 17 years communications experience gained from a range of FMCG, consumer, and blue chip companies such as Phillips Electronics, Chanel, Tetra Pak, and Samsung Engineering. 

Anderson will play an instrumental role in further developing and raising awareness of the LG brand.

For further information, please contact:

Emma Koubayssi – LG-One

t.  +61 2 8437 5325

m.        +61 459 998 986

e: emma.koubayssi@lg-one.com


About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme.

For more information, please visit www.lg.com.au or facebook.com/LGaustralia