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Press Release

04/30/2009

LG ELECTRONICS CLEANS AND STEAMS UP THE LAUNDRY

Bringing smart technology to the laundry, LG is celebrating the end of dirty clothes with the launch of its new stainless steel 10kg Front Load Steam Washer (WD13050SD) and 10kg Steam Dryer (TD-V1000S) - a new laundry range for consumers who are looking for a more hygienic wash and better drying performance in their laundry appliances.

Sydney, 30 April, 2009: Bringing smart technology to the laundry, LG is celebrating the end of dirty clothes with the launch of its new stainless steel 10kg Front Load Steam Washer (WD13050SD) and 10kg Steam Dryer (TD-V1000S) - a new laundry range for consumers who are looking for a more hygienic wash and better drying performance in their laundry appliances.
LG is investing in its laundry range by extending its unique Steam Technology into the new Steam Washer and Steam Dryer products and revolutionising the way consumers do their laundry by providing stylish and technologically advanced appliances.
The Steam Technology featured in LG's new Steam Washer cleans clothes gently and effectively. Ideal for allergy sufferers, the high temperature of steam minimises many allergens such as common dust mites found in clothes. For stains, water used in the washing cycle turns into vapour and then expands and fluffs up the fabric to gently loosen dirt and remove stains - so people can feel confident that their clothes have been through a thorough wash cycle.
In addition to the Steam Technology feature, the new Steam Washer also includes LG's Allergy Care technology which has been accepted by the National Asthma Council Australia's Sensitive Choice Program. This technology has been proven to reduce common household allergens such as common dust mites by up to 99% by keeping a consistent level of temperature of up to 60 degrees for ten minutes.
For further information about the National Asthma Council's Sensitive Choice program visit www.sensitivechoice.com.au
Glacel Lubrin-Zabat, Category Manager, Whitegoods LG Electronics understands that people are looking for laundry appliances that not only remove stains from their clothes, but also provide a more hygienic wash.
"LG's unique Allergy Care and Steam Technology reduce allergens such as common dust mites and kills germs. By reducing many of the allergens that can be left in consumer's clothes, LG is meeting consumer demands by providing a cleaner and purer wash," said Mrs Lubrin-Zabat.
The Steam Washer also offers Steam Refresh, a 20 minute cycle which deodorises clothes that may not require a full wash or are slightly soiled. The Steam Refresh cycle uses no detergent and less than two litres of water in the drum - making it an efficient way to deodorise and refresh clothes without having to use the full wash cycle.
"And answering the prayers of households everywhere, the Steam Fresh technology featured in the Steam Dryer injects fabrics with a swirling jet of hot steam to refresh clothes, reduce static and reduce wrinkles - making ironing easier," added Ms Lubrin-Zabat.
Both the Steam Washer and Steam Dryer feature a large 10kg capacity which is more convenient for large loads. The Steam Washer also features LG's Direct Drive Motor, a state of the art technology that integrates the motor to the centre of the drum, eliminating the belt and pulley. This causes less vibration, frictional noise and increased durability. The Direct Drive Motor has been given a 10 year manufacturer's warranty highlighting the company's confidence in its washing appliances.
Both the Steam Washer and Steam Dryer also feature a wide porthole design with a transparent glass door making loading and unloading easier, especially for large, bulky clothing.
The Steam Washer has a 4.5 star water and 4 star energy rating. The Steam Dryer has 2 star energy rating.
Steam Washer (WD13050SD)
  • Steam Technology: To gently loosen dirt and remove stains for a cleaner wash
  • Allergy Care: Maintaining a consistent temperature level of approximately 60 degrees for ten minutes to assist in the reduction of more allergens such as common dust mites than in a conventional wash
  • Steam Refresh: A 20 minute cycle using no detergent and less than 1 litre of water that deodorises your clothes without having to expose clothes to a full wash
  • 10 Year Direct Drive Motor Warranty (2 years parts & labour + 8 years on motor part) For less vibrations, noise and greater durability
  • Large 10kg Capacity: Convenient for larger loads
  • LCD Display: Providing status messages during operation
  • Pause & Add function: conveniently allows you to pause and add clothes to your wash load
Steam Dryer (TD-V1000S)*
  • Steam Fresh: Refreshes clothes, reduces static and reduces wrinkles
  • Flowsense: A duct/filter sensing system that detects and alerts you to blockages in the filter and ductwork to improve operating efficiency
  • Wide Door: Making loading and unloading easy for bulky items
  • Large 10kg Capacity: The large drum minimises tangling of clothes and less wrinkles - resulting in easier ironing
  • Better Drying Performance: The dual Electrode Sensor reads the actual wetness of clothes, while the Microchip Sensor detects the humidity in the tub, proving a high quality dry performance
* Requires a 20 amp connection
"Both the Steam Washer and Steam Dryer also feature a Pedestal as an optional accessory which is used for storage and is placed underneath the appliances for better height access," adds Mrs Lubrin-Zabat.
Appealing to the style conscious, both the Steam Washer and Steam Dryer are available in a sleek, full stainless steel finish - finally style and aesthetics have found their mark in the laundry.
The Steam Washer WD13050SD - SRP $2,999 and Steam Dryer TD-V1000S - SRP $2,777 will be available in exclusive stockists. Pedestal accessories are available for SRP $499 each. For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 375) for stockists.
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For further information, images or to organise an interview please contact:
Victoria Costello, Burson-Marsteller
Tel: 02 9928 1508 (direct)
Mob: 0415 856 703
Email: victoria.costello@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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