LG ELECTRONICS KICKS OFF COOKERY RANGE RE-LAUNCH WITH THE GOOD FOOD & WINE SHOW SPONSORSHIP
Sydney, 19 January 2009 - LG Electronics Australia (LG), a leader in home appliance technology and innovation, is pleased to announce its sponsorship of this year's Good Food & Wine Show.The Good Food & Wine Show has rapidly established itself as Australia's largest consumer food and wine show and 2009 sees the exhibition visiting Melbourne, Sydney, Perth and Brisbane. Last year's shows attracted over 120,000 visitors and this year hopes to see visitor numbers exceed this figure.
LG will be sponsoring the LG Celebrity Theatre which will be headlined by one of the world's most famous chefs, Gordon Ramsay, in Melbourne and Sydney. Gordon Ramsay, as well as several Australian Celebrity chefs, will be giving cookery demonstrations using LG products which will give consumers the opportunity to view LG's new range of innovative cookery products including cooktops, ovens and the versatile SolarDOM Light Wave Oven.
The chef line up for the Brisbane and Perth shows are to be confirmed shortly.
In addition to the LG Celebrity Theatre, there will also be an LG VIP lounge that will feature LG products, events and demonstrations.
This activity is just part of LG's plans to re-launch its range of cookery products, which is to be enhanced and expanded in 2009. The company will also be showcasing its extensive range of refrigerators and wine cellars. As an incentive to LG customers, the company is writing to all registered web newsletter customers offering a $5 discount on the price of their admission ticket *.
Irena Stojceska, Category Manager Cooking Appliances LG Electronics, comments: "We are delighted to be involved with this year's Good Food & Wine Show as it is a perfect platform to raise awareness of LG products to cookery conscious consumers. With the high profile chefs who's passion for cooking and food equals our passion for our products, we are very excited to have them using our range of products. LG has been at the forefront of producing innovative and efficient appliances for the kitchen and our new range is sure to enhance any home."
LG will also be giving away a complete stainless steel kitchen package valued, at over $15,000, to one lucky winner at each of the shows.
LG is also continuing with its sponsorship of Australia's most popular cookery show, Ready Steady Cook, being screened again on Network Ten in 2009.
Dates and venues for Good Food & Wine Show 2009:
Melbourne 5-8 June
Sydney 3-5 July
Perth 31 July - 2 August
Brisbane 6-8 November
For more information, visit www.goodfoodshow.com.au
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
Notes to Editors:
* LG registered online newsletter customers will be sent a special mailer giving details on how to redeem their $5 discount on admission tickets to the 2009 Good Food & Wine Show.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit www.lg.com.
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