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Press Release

09/10/2008

LG ELECTRONICS RELEASES FIRST SUPER-FAST MOBILE FOR REGIONAL USERS

LG Electronics announces the release of the first super-fast smartphone, featuring HSDPA 7.2Mbps wireless connectivity and Telstra’s Blue Tick of approval. The LG KF390 is ideal for handheld use in regional areas, allowing for wider coverage across Australia without the need for an external antenna.

Sydney, 5 August 2008: LG Electronics announces the release of the first super-fast smartphone, featuring HSDPA 7.2Mbps wireless connectivity and Telstra’s Blue Tick of approval. The LG KF390 is ideal for handheld use in regional areas, allowing for wider coverage across Australia without the need for an external antenna.

Following the success of the LG Telstra Next GTM TU500 series which resulted in an impressive 500,000 handset sales, the LG KF390 features all the benefits of the previous range including improved design, superior web browsing and data download speeds and a convenient compatible car kit which, when used with an appropriate patch lead, provides maximum coverage on Telstra’s Next G™ network. Telstra Product Management, Executive Director, Mr Ross Fielding, said the KF390 gives users access to the world’s fastest 3GSM data download speeds when teamed with Telstra’s Next G™ network.

“That capability translates to a faster experience for customers browsing the net, downloading content and using 3G applications like WhereIs mapping,” Mr Fielding said. Carli Wilson, Marketing Manager Mobile Communications commented that LG Electronics recognises the market need for a reliable multimedia handset for users who live or travel regularly at the fringes of network coverage where signal strength is crucial.

“The LG KF390 responds to this demand by offering customers strong coverage performance around Australia with the added benefit of smart technology and stylish design,. This further signifies LG and Telstra’s commitment to providing first-class mobile phones to rural and regional customers across Australia,” she said. Featuring a slim, black exterior, users navigate through menu options using a large, circular navigation key allowing for easy selection. Upon sliding open the sturdy handset, the hidden touch navigation buttons appear and the signature glowing icons appear completing the phone’s sophisticated look with a modern twist.

Key features of the LG KF390 include:

• Telstra Next GTM Blue Tick of Approval

• Super-fast 7.2Mbps HSDPA

• 2.0 mega pixel camera & video calling

• 2 inch LCD screen

• Touch navigation and large tactile keys

• Speakerphone

• Bluetooth

• MP3

• Expandable 2MB Memory

• Optional compatible car kit The LG KF390 is exclusive to Telstra and is available now for RRP $559.

For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.

ENDS

About LG Electronics

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller Tel: 02 9928 1585 (direct) Mob: 0403 021 284 Email: alex.churcher@bm.com Fax: 02 9928 1557 Michelle Bartolo, Burson-Marsteller Tel: 02 9928 1538 (direct) Mob: 0408 026 165 Email: michelle.bartolo@bm.com Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd 2 Wonderland Drive, Eastern Creek NSW 2766 Phone: (02) 8805 4000

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