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Press Release

03/25/2009

LG ELECTRONICS REVS UP FOR ROUND ONE OF FORMULA 1™ IN MELBOURNE

LG Electronics (LG), a Global Partner of Formula 1™ and a Technology Partner of Formula 1™, will be leveraging its partnership and deploying consumer activations at the first round of the 2009 Formula 1™ Championship in Melbourne this weekend (Friday 27th - 29th March 2009.)

Sydney, Australia, 24 March 2009 - LG Electronics (LG), a Global Partner of Formula 1™ and a Technology Partner of Formula 1™, will be leveraging its partnership and deploying consumer activations at the first round of the 2009 Formula 1™ Championship in Melbourne this weekend (Friday 27th - 29th March 2009.)
"We are delighted to be able to kick start LG's Global F1 partnership here in Australia. LG is a premium and innovative brand and we feel there is a tremendous synergy with Formula 1™ with its highly technical and aspirational proposition," said David Brand, Marketing Director, LG Electronics Australia.
"We are a market leader in cutting-edge technology and look forward to delivering this key message, and our innovative products, to the Australian market and millions of people globally," added David.
Grand Prix fans will be able to experience LG's range of innovative products at the specially designed LG Technology Design Centre, situated in the LG Merchandising Centre. Visitors to the LG Design Centre can experience some of LG's latest stylish and pioneering products from the mobile phone range, including the 8 megapixel camera phone Renoir (KC910) and the soon to be released Arena (KM900) multimedia handset, the 2009 flat panel TV and AV ranges whilst watching all the race action streamed live from the track.
In addition, fans will have the opportunity to win a number of LG products as part of a $5,000 daily prize pool, and get a once in a lifetime experience of having their photo taken sitting in a full scale Formula 1™ car with their own pit crew. These images will be available to download free from a dedicated mircrosite.
As the Official Data Processor of Formula 1™ LG will be identified and credited on the official live timing service at all Formula 1™ events and in the associated timing and data TV graphics. The company will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1™ brand.
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.
About Formula 1™
Established in 1950, Formula 1™ is the world's most prestigious motor racing series and the most popular annual sporting event. Currently it is watched on television by 600 million (approx.) viewers in more than 190 countries. Earlier this month, McLaren driver Lewis Hamilton clinched the FIA Formula One World Championship for Drivers, the youngest ever to do so, beating Ferrari's Felipe Massa in a tense and thrilling season finale watched by record audiences. The Ferrari team won the FIA Formula One World Championship for Constructors title. In 2009 the Championship will be 17 Grands Prix in 16 countries across 5 continents, starting in Melbourne, Australia on 29 March 2009 and will include a new race in Abu Dhabi. For more information please visit the official website www.formula1.com
For further information, images or to organise an interview please contact:
Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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