LG EXPANDS ITS POPULAR SIDE BY SIDE REFRIGERATION RANGE
- LG In Door Ice Maker SxS Fridge Media Release
Sydney, 30 July 2008: As Australia's leading supplier of Side by Side Fridges, LG Electronics (LG) is once again offering its customers stylish design and smart technology by expanding its popular Side by Side In-Door Ice Maker refrigeration range and launching two new products in July. Available in full stainless steel finish, the two new models (GR-P257STS and GR-L257STS) feature LG's unique in-door ice maker technology, where the ice maker is built in the door of the unit, providing two extra shelves of usable freezer space. Giving customer's the room to store their favourite tub of ice-cream or the family's dinner for the week.
The first and only manufacturer of the in-door ice maker technology, LG's Side by Side refrigeration range provides a convenient, simple space saving solution ideal for home owners. Glacel Lubrin-Zabat, Category Manager, Whitegoods LG Electronics understands that the modern home is becoming more and more integrated and that consumer's are looking for sophisticated products to streamline their kitchen. "By expanding our popular Side by Side refrigeration range to the full stainless steel finish we are able to provide our customer's with the high level of design they expect from LG. "With features such as the in-door ice maker, advanced cooling technologies, a large 721 litre capacity, touch LCD Control and LG's one touch Homebar, LG is again providing a truly integrated product for our customers" adds Ms Lubrin-Zabat.
Utilising LG's advanced technologies, the In-Door Ice Maker Side by Side Fridge also features: - Bioshield - an anti-bacterial seal that allows the fridge to maintain optimal freshness, preventing mould and mildew - Ice Beam Door Cooling - an advanced cooling system that delivers air from the back and sides of the fridge for fast and even cooling - One Touch Homebar - a unique feature allowing customer's easy access to drinks and snacks without opening the full door, minimising energy use - Automatic Ice and Water Dispenser- for easy access to ice and water - Moisture Balance Crisper™- honeycomb crisper cover controls moisture level for optimum freshness keeping fruit and vegetables crisp and fresh - Twist Ice Tray- ensures making and storing of ice easier - Tempered Glass Shelves- strong and durable shelving - Wine Rack- for storing tall bottles Available in retail stores nationwide from July, the new products (GR-P257STS with home bar MRP $5624 and GR-L257STS MRP $4374 without home bar) offer customers contemporary design and smart technology.
For more information please visit the LG website at www.lg.com.au or call 1800 725 375 for stockists.
About LG Electronics
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.
For further information, images or to organise an interview please contact:
Nicole Thurston, Burson-Marsteller Tel: 02 9928 1504 (direct) Mob: 0401 677 178 Email: firstname.lastname@example.org Fax: 02 9928 1557 Michelle Bartolo, Burson-Marsteller Tel: 02 9928 1538 (direct) Mob: 0408 026 165 Email: email@example.com Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd 2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000