LG INTRODUCES LEADING EDGE SMARTPHONES WITH TREND-SETTING FEATURES AT MWC 2012
Sydney, Monday 27 February, 2012 – LG Electronics (LG) has unveiled its biggest ever collection of smartphones at Mobile World Congress (MWC) 2012 in Barcelona, Spain this week.
Equipped with LG’s LTE (4G) technology, the new smartphones will exemplify LG’s new tagline, “LTE, it’s always LG.” LG will further demonstrate its leadership in LTE (4G) by showcasing the world’s first voice-to-video conversion over a 4G LTE network.
The premium smartphones boast a range of market leading features such as a large 5.0-inch, 4:3 ratio screen, True HD IPS display and glasses-free 3D technology, all of which are based on LG’s proprietary technologies. LG’s first Quad-Core smartphone will take portable performance to a whole new level, while LG’s new design identity, ‘L-Style’, will be introduced on a number of new, visually striking devices.
“LG will be taking premium smartphones to a whole new level in 2012 with a combination of powerful performance, unparalleled display quality and sophisticated design,” said Brad Reed, Senior marketing Manager, LG Electronics Australia (Mobile Communications). “Our 2012 smartphones and the technologies they offer will establish a number of benchmarks to set LG Mobiles apart from our competition.”
LG Optimus Vu - Ideal Combination for Your Viewing Pleasure
Equipped with LG’s LTE and IPS display technology, the Optimus Vu offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory and a large 2,080 mAh battery, the Optimus Vu is a device for multimedia lovers.
Backed by the speed and performance of LG’s advanced LTE technology, the large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, websites and multimedia content easier and more comfortable. The 4:3 aspect ratio screen is optimised for easy viewing and jotting down notes, making the Optimus Vu not only a great smartphone, but a great productivity tool as well.
LG Optimus 4X HD - LG’s First Quad-Core Processor Smartphone
LG’s next milestone is the Optimus 4X HD, which reinforces the company’s multi-core leadership with a powerful quad-core processor running on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. It offers a high definition viewing experience powered by True HD IPS technology.
Equipped with the latest NVIDIA Tegra 3 processor, the LG Optimus 4X HD delivers PC-like performance in a smartphone package by efficiently allocating workload to its four cores. The Tegra 3 processor is the world's only 4-PLUS-1™ quad-core mobile processor designed for high-level multimedia performance that also utilises a fifth battery-saver core to handle less demanding tasks. When running at full speed, the 12-core graphics processing unit (GPU) in Tegra 3 delivers a visually rich experience and console-quality game playability.
LG Optimus 3D Max - Complete 3D Entertainment Platform
LG Optimus 3D Max is the latest result of LG’s commitment to portable 3D entertainment. With true performance muscle and the latest in mobile technology, Optimus 3D Max not only offers great 3D viewing but also includes 2D features as well. The Optimus 3D Max provides viewing enhancement with LG’s bright display. Users can convert Google Earth, Google Maps and other road views to 3D through the enhanced 3D Converter and use the 3D Hot Key to easily toggle between 2D and 3D modes. At MWC 2012, LG will also provide a sneak peek of some upcoming features, such as the HD Converter, Range Finder and DSLR Shot.
L-Style - LG’s New Design Strategy for Timeless Value
LG’s focus on strengthening its design leadership has resulted in ‘L-Style’, the company’s new design identity for mobile devices. The core essence of ‘L-Style’ is a timeless design appeal with attention given to the finer elements of handset design to differentiate LG’s mobile devices. L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for more intuitive key arrangement, Harmonised Design Contrast utilising metallic accents and Sensuous Slim Shapes that grab attention and create desire within the consumer.
At the MWC 2012, LG will unveil three smartphones that embody the initial L-Style concept: LG Optimus L3, LG Optimus L5 and LG Optimus L7.
For more information, please visit the online newsroom at www.LGnewsroom.com/MWC2012. For localised information on each individual handset, please refer to LG Australia’s interactive media release at www.interactivemediarelease.com/MWC2012
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.au/MobilePhones or join LG Australia’s Facebook page, found at: http://www.facebook.com/LGAustralia.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimised mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.