LG INTRODUCES THE ANTICIPATED SIDE BY SIDE DOOR-IN-DOOR REFRIGERATOR
February 27, Sydney – LG Electronics (LG) today announced the launch of its latest refrigerator model, the Side by Side Door-in-Door.
Following the success of LG’s flagship French Door-in-Door refrigerator launched in August 2012, LG is proud to reveal the latest member of its Door-in-Door family.
LG has steadily increased its market share in the French Door category, finishing 2012 as the month on month market leaders; a direct result and testament to the popularity of LG’s innovative, premium, and unique Door-in-Door technology.
Due to demand and growing appetite for dual access doors, LG has introduced a premium, stylish sister model, the Side by Side Door-in-Door refrigerator.
“LG has long been committed to delivering refrigerators that are stylish as well as offering consumers superior convenience, and the Side by Side Door-in-Door refrigerator is no exception,” said Lambro Skropidis, Marketing General Manager at LG Australia. “With the freezer on the left and the new Door-in-Door panel on the right, the Side by Side Door-in-Door brings exceptional innovation and style to any kitchen.”
Waste Not Want Not
LG has identified that Australians need help when it comes to fridge organisation, and in fact, Australian households on average are wasting between $500 and $1,000 a year as a result of cluttered, disorganised fridges .
Similar to the French Door-in-Door refrigerator, the new Side by Side Door-in-Door features a door panel that provides quick and easy access to the refrigerator at the push of a button, revealing a new enhanced space to store and organise food and beverages and help reduce waste. The panel is great for storing and easily accessing high frequency sought after items such as milk, condiments and dairy, which is great for those with hungry children that seem to stand in front of the refrigerator all day, or for making the most out of simple entertaining for family and friends.
The Door-in-Door can be used as an organisational tool that allows perishable and easily forgotten items such as dips and yoghurt to be placed in the front dual door to reduce food waste.
Cold Air Loss Reduction
The Door-in-Door panel allows consumers to access items stored inside without affecting the temperature of the entire refrigerator. This is a useful feature that has been reported to save up to 52% more cold air from escaping than refrigerators with regular doors. With over a third ofAustralian consumers saying their refrigerator door is opened on average around 30 -49 times a day, the Door-in-Door can more effectively reduce cold air loss.
In order to maximise space, the new Door-in-Door features an adjustable basket, and with the press of a button the basket can be adjusted up and down to handily fit all allocated items.
Additionally, the new Side by Side Door-in-Door has 2.5 times more internal space than an LG Home Bar model, allowing consumers to put more in and take more out of their refrigerator with ease.
Additional LG Features
Other great LG features include the In-Door mounted Ice Maker, an innovative system that allows for additional open shelf space within the freezer compartment. Original dead space has been reduced with the slick, compact LG ice maker system. From the door exterior, the dispenser is tall as well as wide to accommodate large containers, combined with an intuitive touch display control panel and simple dispenser.
Another feature is LG’s Moisture Balance Crisper™ that works to reduce dry air from creating condensation within the drawer. With a lattice shape lid the vegetable drawer helps tokeep vegetables fresher, and this combined with LG conducted researchwhich found that vegetables are the number one item thrown out by consumers, with salad in third place; the Moisture Balance Crisper™ a another great consumer benefit.
The Side by Side Door-in-Door refrigerator also features LG’s Pure N Fresh Filter technology. This innovative feature serves as an air filtration system that circulates air and deodorisesto reduce refrigerator odours.
The new Side by Side Door-in Door also comes with LG peace of mind, 10 year linear compressor parts warranty.
The new LG Side by Side Door-in-Door refrigerator(GR-D257SL 661Ltr) will be available from the beginning of March and will sell at an RRP of $3,499.
Key Specifications for LG’s New Range:
SxS DID Refrigerator (GR-D257SL)
• RRP $3,499
• 661 Litre
• Door-in-Door Dual Access Door system
• Adjustable Door-in-Door Basket
• Stainless Look Finish
• Linear Compressor
• In-door Ice Maker
• EZ Open Handle
• Refrigerator Compartment with:
o Tower LED Lighting
o Moisture Balance Crisper™
o Tempered Glass Shelves
o Pure N Fresh (Fresh filter)
• Freezer Compartment with:
o LED lighting
o Tempered Glass Shelves
• Width: 912mm
• Height (Door Hinge): 1785mm
• Depth w/Handle: 733mm
• Depth w/o Handle: 733mm
• Depth w/o Door: 615mm
LG PR Contact
02 8281 3234
02 8281 3856
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems, and solar energy solutions, all under LG’s “Life’s Good” marketing theme.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.
Distributed on behalf of LG Electronics Australia Pty Ltd. 2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000