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Press Release

10/19/2012

LG JOINS FORCES WITH ACTIVISION FOR THE LAUNCH OF CALL OF DUTY®: BLACK OPS II

LG’s IPS7 range of monitors showcases stunning Call of Duty®: Black Ops II

Sydney, Monday, 19 October, 2012 LG Electronics Australia (LG) is proud to announce its partnership with Activision Australia with its IPS7 monitor being chosen as the screen to introduce Call of Duty: Black Ops II to the Australian market. 

The partnership signals a new collaboration in the Australian market for LG and Activision, bringing together LG’s industry leading IPS technology to offer Call of Duty fans a truly immersive viewing experience. The IPS7 series of monitors will be available from 7th October ahead of the highly-anticipated release of award-winning development studio Treyarch’s Call of Duty: Black Ops II on 13th November.

Executive Vice President of Activision Asia-Pacific, Philip Earl, believes there’s a natural synergy between brands. “Call of Duty: Black Ops II is a truly cinematic experience, so we want players to fully immerse themselves in Treyarch’s visually-stunning world and LG’s world-class screens are the best way to do that.”

LG’s IPS7 series offers clear images with smooth colour changes, which means less stress on the eyes even when using a monitor for an extended period of time – a huge bonus for gamers. The IPS7 screen will deliver one of the best gaming experiences for Australians, and is exemplified with Activision as a partner for what will is the most anticipated entertainment launch of the year.

In celebration of the partnership with Activision Australia, LG is giving fans an opportunity to be one of the first to own a Call of Duty: Black Ops II Care Package Edition and their very own LG IPS monitor to enjoy the epic game at its best. Fans will be able to enter the competition via LG’s Facebook page, from now until the 29th October 2012.

There are nearly 200 prize packs up for grabs; to win fans will need to write in 25 words or less ‘how an LG IPS monitor will help give them an edge in their next gaming session.’ Prizes will be dispatched to the winner on the same day that Call of Duty: Black Ops II goes on sale in Australia to ensure they are one of the first to receive the game. For a full list of the prize packs head to: https://www.facebook.com/#!/LGAustralia/app_261783057257873 

“LG stands for innovation and high performance, and we have been creating stunning picture quality, and enhancing real life viewing experiences for years; the IPS7 series is the next step in this focus providing gamers with the best display possible. With realistic colour display, less eye strain, wide viewing angles, and a 5ms response time; there’s nothing better for delivering the fast paced,  heart-pumping experience like Call of Duty: Black Ops II,” says LG’s General Manager of Marketing, Lambro Skropidis.

“This partnership with Activision cements LG as the number one provider for immersive gaming experiences, and we are proud to be associated with the most popular entertainment franchise of all time.”

LG’s IPS7 series will be in stores from 7th October. Activision’s Call of Duty: Black Ops II will be available in store 13th November. The title carries an MA 15+ Classification (Strong Violence and Coarse Language) by the Australian Government Classification Board. The LG IPS Call of Duty Facebook competition has started and will run until 29th October.   For more information visit: https://www.facebook.com/#!/LGAustralia/app_261783057257873 

 

LG IPS7

IPS277L

SRP: $599

 

IPS237L

SRP: $299

 

Specifications:

 

IPS277L

IPS237L

Screen Size

27-inch

23-inch

Panel Type

LED IPS

Resolution

1920 x 1080

Aspect Ratio

16:9

Brightness

250 nits

Contrast Ratio

5, 000, 000: 1

Response Time

5m/s Grey to grey

Viewing Angle

178°/178°

Functions

H/W Calibration Ready, Smart Working with dual package, Super Energy Saving, 6 Axis Control, Factory Calibration

 

For further information, please contact:

Lena Sachs – LG-One

t. +61 2 8281 3875

m. +61 424 143 545

e: lena.sachs@lg-one.com

 

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.au , or like us on Facebook www.facebook.com/LGAustralia

 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes the technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED, UD TVs, and IPS monitors as well as home theater systems and Blu-ray Disc™ players. LG’s commercial, or B2B, products include digital signage, video conferencing systems and IP security cameras.

 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

 

ACTIVISION, CALL OF DUTY and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc.  All other trademarks and trade names are the properties of their respective owners.

Activision Publishing, Inc. is not a sponsor of this Contests/Sweepstakes.  Activision’s name and logo, and/or the “Call of Duty: Black Ops II" name, logo, and/or materials are used for purposes of promotion and/or prize description only and such use is not intended to suggest or imply Activision’s participation, sponsorship, endorsement, or approval of this Contest/Sweepstakes.

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