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Press Release

07/03/2008

LG JOINS THE SEARCH FOR AUSTRALIA’S HOTTEST MODELLING TALENT

LG Mobile, a leading global mobile manufacturer, is proud to announce it’s sponsorship of the REPLAY Faces 2008 model search competition to find Australia’s hottest new modelling talent. REPLAY, renowned Italian denim label, is partnering with CHIC Management and OYSTER Magazine to conduct the online competition in its search for fresh new male and female faces to star in its next campaign.

Sydney, 13 June 2008: LG Mobile, a leading global mobile manufacturer, is proud to announce it’s sponsorship of the REPLAY Faces 2008 model search competition to find Australia’s hottest new modelling talent. REPLAY, renowned Italian denim label, is partnering with CHIC Management and OYSTER Magazine to conduct the online competition in its search for fresh new male and female faces to star in its next campaign.

Marketing Manager of LG Electronics Mobile Communications, Carli Wilson recognises LG’s support of REPLAY Faces as an opportunity to align with the cutting edge, style- orientated consumers. “Mobile phones represent individual style and are increasingly considered an essential fashion accessory. LG Mobile Communications has cornered this market segment with the introduction of its design-rich phones including Chocolate, Shine, PRADA Phone by LG and the latest chic addition to the Black Label Series, Secret, which will be released later this month”, she said. The online model search kicked off on Wednesday 4 June and will run through until September 2008.

Entry is via the REPLAY Faces website www.replay.it/faces and is as simple as uploading a photograph to the website for the chance to win. The winners will be announced at the spring/summer REPLAY fashion show. Each winner will receive a $10,000 REPLAY wardrobe, a modelling contract with CHIC management, a professional photographic portfolio, editorial coverage in OYSTER Magazine and the sleek new LG Electronics’ Secret (KF750) mobile phone. Each of the finalists will win REPLAY denim and a mobile phone from LG’s current touch phone range.

For more information on the competition visit www.replay.it/faces. For more information on LG mobile phones visit www.lg.com.au or call 1800 725 375 for stockists.

ENDS

About LG Electronics

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

About REPLAY

Italian denim brand REPLAY was founded in 1978 and has grown to be an international phenomenon. Relaunched in Australia last year, REPLAY has already gained a strong consumer following in Australia. Defined by quality and attention to detail, REPLAY combines traditional denim styling with modern accents to create its authentic and unique look. REPLAY’s spring summer collection 08 is classic REPLAY. Modern attitude. Multiple inspirations. The collection offers the choice to be sporty or sophisticated - or better still, both – with a season characterised by fusion, where the look is redefined following the trends of contemporary street style. This is REPLAY SS 08. About CHIC Founded in 1992, CHIC is rated by industry leaders as the top talent management company in Australia, with a remarkable track record in finding, developing and marketing new talent to Australian and international clients. Potential new models are located through regular national scouting trips, personal referrals, model search competitions and through direct submissions. CHIC Management has a long and successful record discovering talent through its model search competitions. CHIC has successfully launched international careers for models such as Alyssa Sutherland and Pania Rose, who were both ‘discovered’ in this manner.

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