Press Release

05/18/2009

LG Launches ARENA

LG Electronics (LG), a global technology and design leader in mobile communications, today announced the launch of LG ARENA (LG-KM900) to the Australian marketplace. ARENA is a fully loaded multimedia phone that offers an exhilarating visual experience made possible by LG's intuitive new 3D S-Class User Interface (UI).

Fully-Loaded Multimedia Flagship Phone for 2009
Featuring groundbreaking intuitive 3D S-Class User Interface
Sydney, Australia, 15 April 2009 - LG Electronics (LG), a global technology and design leader in mobile communications, today announced the launch of LG ARENA (LG-KM900) to the Australian marketplace. ARENA is a fully loaded multimedia phone that offers an exhilarating visual experience made possible by LG's intuitive new 3D S-Class User Interface (UI).
ARENA, LG's new flagship model for 2009, is packed with top-of-the-line multimedia features and a totally new 3D UI of the next generation. It is the first multimedia phone for the global market to use Dolby Mobile from Dolby Laboratories, Inc. (NYSE: DLB) to deliver an exhilarating surround sound experience for video content and enhance the sound of music content.
"Following extensive research, LG found consumers' needs were not being met with the current offering of mobile interfaces. By addressing the need for a simple, fast and fun way to engage with multimedia on ARENA, we have ensured ARENA offers stylish design with smart technology that will fit consumers' lives," said Nathan Dunn, General Manager Mobile Communications, LG Electronics Australia.

Reel Scrolling
3D S-Class User Interface
Intuitive
Intuitive and life-like touch-based 3D menus take the fuss out of searching through contacts and multimedia content, perfect for anyone more comfortable with a traditional analogue experience. Reel Scrolling lays out menus as if they were on a film reel, providing icons for each choice that are so easy-to-understand no further explanation is needed. Dragging a finger across the S-Class UI's 3D reels allows users to scroll through entertainment options.

In ARENA's camera mode, an intuitive on-screen dial, similar to those found on many high-end standalone cameras, makes it easy to customize shot settings for picture-perfect results.
Fast
ARENA's S-Class UI was designed from the very start to leverage the advantages of touchscreens to eliminate unnecessary menus and steps. At its core is a cube layout that provides four customizable home screens that provides fast access to all features by flipping the cube with the flick of a finger. With multiple faces, the cube allows for four times more shortcuts than a single screen, making menus easier to access.

Cube Layout
Also created with fast access in mind are ARENA's Elastic Lists, which make it easier to browse through contacts and other catalogued information. When touched, list items stretch like a rubber band to provide more detailed information, options or easy editing. This eliminates the extra step of switching to a new screen, saving time and making it easier to browse to other choices as well.
Fast yet smooth 3D transitions between menus are made possible by the perfect pairing of LG's S-Class UI and a powerful AMD processor.

Dropping image effect in Floating Image Gallery
Fun
Colourful graphics give ARENA a sense of dynamism and fun found in no other phone. ARENA's dynamic graphics are especially evident in the phone's Floating Image Gallery. When held upright, the phone displays photos neatly in rows. But turn the phone on its side and the photos cascade off the screen and reappear much larger. Sliding a finger from top to bottom, shows photos taken on different days. Dragging a finger from left-to-right shows photos taken on the same day.
Going one step further, its Tactile Analogue Alarm Clock and Radio Tuner make it almost feel like moving a clock's hands or turning an actual dial.
The S-Class UI is the perfect 3D gateway to enter ARENA's amazing multimedia environment, which includes immersive audio and razor sharp video for the perfect portable entertainment experience.
Multimedia Features that Come Alive
ARENA is the world's first globally released handset with Dolby Mobile surround sound. This technology unleashes the power of surround sound for movies and video and delivers rich, resonant sound for music. A range of equalizer presets to fit all genres and individual tastes make the experience even better. A built-in FM transmitter means ARENA can play music wirelessly through a car or home stereo. A standard 3.5 mm audio jack means ARENA can be paired with any headphones.
LG ARENA's large 3.0-inch full touchscreen display has incredible WVGA resolution, which is four times sharper than QVGA. With the clearest LCD screen available on a mobile phone, ARENA is ideal for watching DVD quality DivX or Xvid movies on-the-go.
D1 recording capability captures DVD-resolution video that looks great even when played back on a large TV. For added fun and versatility, ARENA can record 120 frames per second slow motion video to catch every detail.
ARENA can handle hundreds of music and movie files with 8GB of internal memory and 16GB of external memory. The powerful battery provides up to 30 hours of MP3 playtime and 300 hours of standby time.
The five megapixel camera goes far beyond what is found on most phones, with high-end features and incredible image quality comparable to that of a standalone camera. The ability to set the camera for auto or manual focus help perfectly preserve each moment.
ARENA's audio, video and photos can easily be shared on social networking sites, thanks to 3G HSDPA 7.2 networks and Wi-Fi. The phone also supports Google Mobile Service which includes Google search, Google Maps, Gmail, YouTube and Google Blogs. A-GPS and geo-tagging are also possible. ARENA's multi-touch capabilities greatly enhance the web surfing experience.
All of these powerful features are packed in ARENA's sleek and refined metal body, perfectly sized to grab and go at 105.9 x 55.3 x 11.95 mm. Tempered glass over the touchscreen ensures long-lasting durability to keep the phone looking sophisticated and clean. ARENA will be available in silver and black titanium colour schemes.
The LG Arena will be available from Vodafone stores across the country for $0 upfront on either the $69 or $79 per month Internet Cap (on a 24 month contract) or can be purchased outright for RRP: $799. Optus and Telstra to follow.
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
* Google Mobile Service applications may vary according to service provider.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units ? Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1? and A Technology Partner of Formula 1?. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
For further information, images or to organise an interview please contact:
Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000
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