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Press Release

05/18/2009

LG LAUNCHES AUSTRALIA'S FIRST BLU-RAY PLAYER WITH YOUTUBE ACCESS

LG Electronics Australia (LG), a global leader and technology innovator in consumer electronics, today announced the launch of its new, premium Blu-ray player, BD370, bringing increased network functions including BD Live, high-speed online streaming and full HD picture quality direct to consumer's living rooms.

Sydney, Australia, 4 March 2009 - LG Electronics Australia (LG), a global leader and technology innovator in consumer electronics, today announced the launch of its new, premium Blu-ray player, BD370, bringing increased network functions including BD Live, high-speed online streaming and full HD picture quality direct to consumer's living rooms.

In an Australian first, BD370 users can stream online media from YouTube with high-speed internet, allowing access to a wide range of videos all search enabled through the remote control. These impressive networking functions result in added value for the consumer. The BD370 also supports BD Live (BD-ROM Profile 2.0), which enables users to connect to the internet and download movie trailers, subtitles and other data as well as enjoy related movie quizzes and multi-player interactive games.

The BD370 gives the same outstanding performance in picture and sound quality as it does in online capabilities. It delivers stunning 1080p images with deep and vivid colour, thanks to its HDMI 1.3 connection. This helps ensure that curves are smooth, details are sharp and colours are accurate, free from banding or artefacts. Full HD 1080p up-scaling will also improve the picture quality of standard format DVDs making the BD370 the best choice for home entertainment.

Stylish, high-end design catches the eye and maintains elegance in the home. The centre panel light changes colour to indicate the format currently in use; BD Live titles glow blue, changing to orange for DVDs and violet for CDs.

Dolby True HD and DTS-HD Master Essential deliver high bit-rate audio sound. As a result, the amazing sound is bit-for-bit identical to the studio master, unlocking a truly high-definition entertainment experience from next-generation discs.

Enhanced versatility is another strong point of the BD370, which can play a variety of formats from different media. Compatible file formats include DivX, MPEG4, video, JPEG, MP3, HD Divx and WMA file formats. These can be stored on optical media like CDs, DVDs and Blu-ray discs or on USB memory. All content is rendered in the same brilliant quality that has made LG the premium brand of choice.

The stylish Blu-ray disc player, BD370, featuring LG's smart technology, will be available in March, 2009 for SRP $449.

Specifications

- Blu-ray disc playback in 1080p Full HD
- Deep Colour with HDMI 1.3
- 7.1 Channel Digital Decoder
- BD-Live & Bonus view
- YouTube Access with a high speed internet connection
- USB Plus (HD Divx, Jpeg, MP3 playback)
- Express Reaction: Boots in 15 secs, insert a title as soon as the player powers-on
- SIMPLINK(HDMI-CEC, Version 1.3): Control all the features of the TV and home theatre system with a single remote control, including browsing online media

For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.

For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 400

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