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Press Release

04/09/2013

LG LAUNCHES EXCITING NEW SMARTWASHER RANGE

LG’s adds to highly successful washing machine range to save Australians time and money

April 9, 2013, Sydney – LG today launched the latest additions to its washing machine range for 2013.  Already holding the No. 1 position in the Australian market, LG has again demonstrated its commitment to improving the lives of consumers by creating an innovative and stylish line-up that saves consumers time and money. Among the several new additions to the range announced today, the hero product for the front-loader (WD14070SD6) range combines LG’s four leading features - 10kg capacity, Smart Diagnosis, 6 Motion Control and TrueSteam, while the hero product (WT-R10856) in the top-loader range combines 10kg capacity, Smart Diagnosis and 6 Motion Control with a Built-In Heater.

Smartwasher Top LoaderLG is committed to creating well-engineered and innovative digital home appliances, designed to offer practical solutions that make a difference to people’s lives.

“LG has become a leading brand in the laundry space by focusing on features that consumers are increasingly demanding - reliable, larger washing machines. The new SmartWasher machines are perfect additions to the new LG laundry line, bringing our best features together to produce a machine that will enable families to do fewer loads with the 10kg capacity and enjoy more free time,” said Phillip Anderson, Head of Public Relations at LG Australia.

 

Large Capacity

Over the last three years there has been an increase in demand for large capacity washing machines, for both front and top loaders. LG’s new SmartWasher machines can handle an impressive 10kg load, allowing consumers to reduce their daily, weekly and monthly wash loads; helping to reduce the time and energy they spend doing washing.

Additionally, the larger drum is ideal for washing bulky household items like rugs and king-size bedding at home rather than at the dry cleaners or laundromat.

 

TrueSteam TM Functionality

Select models in the new LG SmartWasher range are equipped with an innovative steam generator to help reduce odours and wrinkles. The generator, on selected cycles, achieves an optimum temperature inside the drum to help remove allergens for a more hygienic clean.

TrueSteam is used in the Steam Refresh Cycle[1] which is specifically calibrated for use on more delicate items, such as a dress shirt or blouse that you may wish to wear again but don’t have the time to put through a full wash. The steam refresh function allows for a quick clean for those on the go.

Smartwasher Front LoaderBy incorporating steam technology into a hot wash cycle, the LG SmartWasher is able to better penetrate fabrics, loosening and dissolving particles as well as eradicating stubborn stains. This results in a clean and hygienic wash, reducing the need for expensive in-wash soakers.

 

6 Motion Control

LG’s innovative 6 Motion Wash Technology, a function which offers six distinct wash actions, features in the new LG SmartWasher machines. With different combinations of the six innovative wash techniques, including tumbling, scrubbing, filtration, rolling, stepping and swing, a customised wash for different types of fabrics can be achieved.

Having more control over the way you wash your clothes can preserve your favourite items for longer.  LG’s SmartWasher swing motion action, for example, is designed to mimic the hand-washing motion.

 

Smart Diagnosis

The latest LG SmartWasher machines can communicate directly with LG’s Customer Information Centre, with the use of an LG app and a smartphone. This can save consumers time & money by eliminating unnecessary service calls.

 

Key Specifications for LG’s SmartWasher Washing Machines:

1.       10kg Front Load SmartWasher with Steam, WD14070SD6: RRP $1,899

Features:

  • 10kg Capacity
  • TrueSteam™ Technology
  • 1400rpm Spin Speed
  • Inverter Direct Drive Motor
  • 6 Motion Wash Technology
  • Intelligent Washing System
  • Load Sensing
  • 14 Wash Programs plus 8 Washing Options
  • Medic Rinse
  • 4.5 Star Water Rating (86L)
  • 4.5 Star Energy Rating (323kWh/365 uses)
  • 10 Year Direct Drive Motor Warranty (parts
  • only)*
  •  2 Years Parts and Labour + 8 Years on the Direct Drive

 

2.       10kg Inverter Direct Drive Top Load Washer, WT-R10856 - RRP $1,599

Features:

  • 10kg Wash Capacity
  • Inverter Direct Drive Motor
  • 6 Motion Wash Technology
  • Turbo Drum
  • On Board Heater (up to 60°c)
  • 11 Wash Programs with 8 Washing Options
  • Child Lock
  • Delay Start
  • Tub Dry
  • 4.0 Star Water Rating (102L)
  • 2.5 Star Washing Energy Rating
  • 10 Year Direct Drive Motor Warranty*
  • * 2 Years Parts and Labour + 8 Years on the Direct Drive Motor (parts only)

 

# # #

For further information, please contact:

Media Contacts:

Lexi Penfold                                                                  Emma Koubayssi

LG-One Australia                                                         LG-One Australia

Lexi.Penfold@lg-one.com                                       Emma.koubayssi@lg-one.com

02 8281 3234                                                                  02 8437 5325

 

About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems, and solar energy solutions, all under LG’s “Life’s Good” marketing theme.

 

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is a leader in the home appliance industry, dedicated to offering products that blend smart technology and trend-setting design to provide a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. For more information, please visit www.lg.com.

Distributed on behalf of LG Electronics Australia Pty Ltd. 2 Wonderland Drive, Eastern Creek NSW 2766

 


[1]NB. The Steam Refresh Function is only available with the WD14070SD6, front loader SmartWasher washing machine.

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