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Press Release

05/06/2009

LG LAUNCHES NEW LAUNDRY RANGE

LG Launches New Laundry Range Focusing on Efficiency, Durability and Reliability and introducing Direct Drive Motor System with 10 Year Warranty. LG Electronics Australia has launched its new laundry care range with Direct Drive Motor System. The range includes the new Stainless Steel Steam Washer, Steam Washer & Dryers, Combined Washer & Dryer, Front Load Washers and selected Top Load Washers.

LG Launches New Laundry Range Focusing on Efficiency, Durability and Reliability
- Introducing Direct Drive Motor System with 10 Year Warranty -
Sydney, 6 May 2009 - LG Electronics Australia has launched its new laundry care range with Direct Drive Motor System. The range includes the new Stainless Steel Steam Washer, Steam Washer & Dryers, Combined Washer & Dryer, Front Load Washers and selected Top Load Washers
The Direct Drive System utilises fewer moving parts which reduces machine wear-and-tear and noise. LG has developed the system using state-of-the-art technology that integrates the motor to the centre of the drum, eliminating the belt and pulley. This new design also increases stability, durability and energy efficiency.
For consumers' added peace of mind, The Direct Drive Motor also comes with a 10 year warranty (2 years parts & labour + 8 years on motor part) affording customers confidence in the quality of their LG Washer.
Further improving the efficiency of their laundry products, LG has ensured that all Steam Washer/Dryers, Combined Washer/Dryer, Steam Washer and Front load Washers (see model numbers at the end of this release) come with a 4.5 star Water Rating. This increased water rating provides yet another example of LG's commitment to driving innovation and advances in addressing key consumer needs.
Glacel Lubrin-Zabat, Category Manager, Whitegoods, LG Electronics, is excited to announce this development in LG's new laundry care range.
"LG is continually working to develop products that address consumer demands" she says.
"As economic pressures continue to affect our consumers, we know they are relying on manufacturers to provide products that will stand the test of time. With our new range of products, we have ensured the Direct Drive Motor is quieter, more efficient, more durable and covered by a ten year warranty for added peace of mind" added Mrs. Lubrin-Zabat.
The new range incorporates all of the unique design elements consumers have come to expect from LG. With sleek stainless steel and classic white finishes, ergonomic design and bold style features, LG continues to bring style to the home laundry.
All Steam Washer/Dryers and Steam Washer in this new range also feature the new Allergy Care Function and Steam Refresh Function providing a more hygienic wash.
Selected washers in the range have been fitted with larger doors for easy access when loading and unloading especially for large, bulky clothing, making the laundering process a breeze.
Utilising LG's advanced technologies the new laundry series offers:
  • Allergy Care: Maintains a consistent temperature level of up to 60 degrees for ten minutes to assist in the reduction of more allergens such as common dust mites (on all Steam Washer/Dryers & Steam Washer)
  • Steam Refresh: A 20 minute cycle using no detergent and less than 1 litre of water that deodorises and reduce creases in your clothes without having to expose clothes to a full wash (on all Steam Washer/Dryers & Steam Washer)
  • Direct Drive Motor (10 year warranty): For a stable and quiet wash cycle; it is a state?of-the-art technology that integrates the motor to the centre of the drum, eliminating the belt and pulley. This means less noise, less vibration and increased durability. The Direct Drive Motor has also been given a 10 Year Warranty, 2 years parts and labour + 8 years on motor part (on all Steam Washer/Dryers, Steam Washers & Front Load Washers)
  • Steam Technology: To gently loosen dirt and remove stains for a clean wash (Steam Washers/Dryers & Steam Washers)
  • Pause & Add function: conveniently allows you to pause and add clothes to your wash load
  • Load Sensing: Automatically detects the load for optimum wash time and water consumption
  • Baby Care & Medic Rinse - washes at 60 degrees and rinses at 40 degrees
  • LCD Display: Easy to use and provides status messages during operation (selected models)
  • Wide Door*: Making loading and unloading easy for bulky items (Steam Washer/Dryers, Steam Washers & selected Front Load Washers)
  • Large 10kg Capacity: The large drum minimises tangling of clothes resulting in less wrinkles ? offering easier ironing (WD13050SD)
  • Intelligent Washing System - Sensors detect and adjusts imbalances and excessive suds during the operation for better washing performance ensuring efficient use of water and energy
  • Child lock features ? keeping your home safe and your kids out of harms way;
  • Water Rating ? 4.5 stars
*Unique to specific models including WD12570FD/12576FD, WD12490FD/12495FD, WD1403FD/14030RD and WD14030SD/14030D.
The New LG Laundry Care Range includes the following Models:
WD13050SD: 10kg Steam Washer, Stainless Steel, Allergy Care, Steam Refresh, 10 YR DD Motor Warranty, Pause & Add, WELS 4.5 Star, 86 litres/wash WD12576FD: 10kg wash/6kg dry Steam Washer & Dryer, Black, Allergy Care, Steam Refresh, 10 YR DD Motor Warranty, Pause & Add, WELS 4.5 Star, 86 litres/wash WD12570FD: 10kg wash/6kg dry Steam Washer & Dryer, White, Allergy Care, Steam Refresh, 10 YR DD Motor Warranty, Pause & Add, WELS 4.5 Star, 86 litres/wash WD12495FD: 9kg wash/5kg dry Steam Washer & Dryer, Champagne Pink, Allergy Care, Steam Refresh, 10 YR DD Motor Warranty, Pause & Add, WELS 4.5 Star, 77 litres/wash
WD12490FD: 9kg wash/5kg dry Steam Washer & Dryer, White, Allergy Care, Steam Refresh, 10 YR DD Motor Warranty, Pause & Add, WELS 4.5 Star, 77 litres/wash WD14030FD: 8.5kg wash/4.5kg dry, Steam Washer & Dryer, White, Allergy Care, Steam Refresh, 10 YR DD Motor Warranty, Pause & Add, WELS 4.5 Star, 73 litres/wash WD14030RD: 8.5kg wash/4.5 kg dry, Combined Washer & Dryer, White, large door for easier access, 10 YR DD Motor Warranty , Baby Care & Medic Rinse, Pause & Add, WELS 4.5 Star, 73 litres/wash WD14030D: 8.5kg Front Load Washer, White, 10 YR DD Motor Warranty, Baby Care & Medic Rinse, Pause & Add, WELS 4.5 Star, 73 litres/wash
WD13020D: 7.5kg Front Load Washer, White, 10 YR DD Motor Warranty, Baby Care & Medic Rinse, Pause & Add, 4.5 Star Water Rating WELS 4.5 Star, 64 litres/wash WD12020D: 7.5kg Front Load Washer, White, 10 YR DD Motor Warranty, Baby Care & Medic Rinse, Pause & Add, WELS 4.5 Star, 64 litres/wash WD11020D: 7kg Front Load Washer, White, 10 YR DD Motor Warranty, Baby Care & Medic Rinse, Pause & Add, WELS 4.5 Star, 60 litres/wash WT-H950: 9.5 KG WELS 4 Star, 10 Year Direct Drive Motor Warranty, Turbo Drum, I-Sensor, 98 litres/wash
     
WT-H800: 8KG WELS 4 Star, 10 Year Direct Drive Motor Warranty, Turbo Drum, I-Sensor, 82 litres/wash      
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For further information, images or to organise an interview please contact:
Victoria Costello, Burson-Marsteller
Tel: 02 9928 1508 (direct)
Mob: 0415 856 703
Email: victoria.costello@bm.com
Fax: 02 9928 1557
Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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