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Press Release

04/29/2009

LG LAUNCHES NEW SPACE EFFICIENT DISHWASHER

LG Electronics Australia (LG) has today announced the arrival of its new, innovative dishwasher with Slim Direct Drive Motor (LD-1420T1). The Direct Drive Motor also comes with a 10 year warranty (2 years parts & labour + 8 years on motor part), affording customers confidence in the quality of their LG dishwasher.

- With a Slim Direct Drive Motor 10 Year Warranty -
Sydney, 27 April 2009 - LG Electronics Australia (LG) has today announced the arrival of its new, innovative dishwasher with Slim Direct Drive Motor (LD-1420T1). The Direct Drive Motor also comes with a 10 year warranty (2 years parts & labour + 8 years on motor part), affording customers confidence in the quality of their LG dishwasher.
Offering the latest in smart technology from LG, the Slim Direct Drive Motor allows room for larger plates, crockery and serving dishes to fit in one load. With design practicality and load efficiency in mind, LG's Direct Drive Motor is placed vertically rather than horizontally to reduce the size of the motor.
LG's Direct Drive Motor is unique in that it utilises fewer moving parts to reduce machine wear-and-tear and noise. At the same time it increases stability and durability.
This innovative dishwasher also comes with Flexible Basket System, where adjustable racks allow for more height so plates and dishes of most shapes and sizes will fit with ease. Long stemmed glasses are easily accommodated and the knife rack ensures large knives can be safely tucked away.
In addition, the new LG Slim Direct Drive Dishwasher comes with a UV lamp which is activated during and after the wash cycle and during the dry cycle to reduce bacteria. The extra hot rinse cycle enables the water temperature to rise at up to 80 degrees for a more hygienic wash.
Glacel Lubrin-Zabat, Category Manager, Whitegoods, LG Electronics, understands that consumers expect dishwashers to offer a practical solution to dirty dishes and make life that little bit easier in the kitchen.
"LG is constantly looking at ways to improve design practicality to ensure that appliances such as the Slim Direct Drive Motor dishwasher, fits consumers' lives and responds to their needs. This latest innovation in dishwasher technology is a key example of LG's commitment to delivering smart technology and stylish design in the home".
LG's new dishwasher also delivers superior functionality, by providing a half load option that ensures even a small load of dirty dishes can be hidden away and washed in a shorter amount of time.
LG's new dishwasher with Slim Direct Drive Motor features:
  • 14 Place Settings.
  • Vario Wash System - alternates water between the top and bottom arms for a more powerful spray.
  • Half Load Option - this program can be selected when you want to use the dishwasher even if it's not full. With this option, either the upper and lower basket alone can be selected to wash smaller loads to save you time.
  • Flexible Basket System - Adjustable racks in both the upper and lower baskets enable you to easily cater for dishes of all shapes and sizes. Long stemmed glasses are easily accommodated and a knife rack ensures large knives can be safely tucked away.
  • Hybrid Drying System - Combines ventilation and condensing drying for optimum drying results.
  • UV Lamp - The UV lamp is activated during and after the wash cycle and during the dry cycle to reduce bacteria.
  • Extra Hot - During the rinse cycle, water temperature rises up to 80 degrees, providing a more hygienic wash.
  • Triple Spray - Triple Spray provides a better performance and cares for your dishes with a Spray Intensity Option. You can select different water pressure levels, soft, normal and strong for either a delicate for a stronger wash.
  • Water Rating- WELS 4 Star/13.9 Litre per wash.
The new dishwasher (LD-1420T1) is available in retail stores nationwide from March 2009. SRP: $1,449.
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units ? Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For further information, images or to organise an interview please contact:
Victoria Costello, Burson-Marsteller
Tel: 02 9928 1508 (direct)
Mob: 0415 856 703
Email: victoria.costello@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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