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Press Release

06/14/2013

LG Launches Remarkable 100-Inch Laser Display for Truly Immersive Cinematic Experience

LG offers exceptional Full HD picture quality with laser light illumination for brilliant, space saving home cinema.

 

SYDNEY, 14 June, 2013 – LG Electronics Australia (LG) today announced the arrival of its much anticipated 100-inch (254cm) Laser Display to the local market. As one of the talking points of the 2013 Consumer Electronics Show in Las Vegas earlier this year, the 100-inch Laser Display is set to create a stir among consumers looking to upgrade their home cinema experience.

Boasting the largest out-of-the-box consumer TV broadcast experience currently available, LG’s Laser DLP Display beams Full HD images onto the screen from just 56 centimetres away. Designed with sports and movie lovers in mind, LG is offering a big screen experience that needs to be seen to be believed. In addition to providing Australians the opportunity to watch their favourite content on a massive screen at an accessible price, LG’s Laser Display will come in a bundle that includes LG’s innovative Ultra-Short Throw Laser DLP device, the large 100-inch screen, and LG’s 1TB Twin HD Tuner Recorder and 3D Blu-ray Player (HR938T).

 

“Following our recent unveiling of the 2013 Home Entertainment line-up, we are pleased to bring to market another innovation that will broaden our product offering and give our customers an extra-large screen viewing experience; an experience we know there is huge demand for,” commented Lambro Skropidis, Marketing General Manager at LG Australia.

“This is a great choice for people who want to create a special home cinema experience at a more accessible price. Keeping consumer demands firmly in mind, LG is planning to continue to deliver home entertainment innovations in the second half of the year and provide the best experience for our customers,” he added.

 

Remarkable Viewing Experience

LG’s 100-inch Laser Display delivers great images that really pop; a result of laser technology and the Anti-Reflection Screen. The technology used in LG’s Laser Display is an innovation that provides fantastic picture quality, even in brightly lit surroundings. The Anti-Reflection Screen rejects light from above and reduces ambient light from being reflected off the screen for impressive pictures with deep contrast levels.

Versatile Home Cinema

LG’s 100-inch Laser DLP device offers greater simplicity around installation and flexible positioning; it can be placed on a low-lying entertainment unit at a mere 56 centimetres from the screen. This is a huge advance on the considerable distance needed to project large images at Full HD on many traditional projectors.

 

Home Cinema Design

The 100-inch screen adopts LG’s slim and narrow bezel design philosophy, which makes it elegant for any interior décor. LG’s Laser Display also operates at an ultra quiet level of 22db.

 

Longer Life

LG uses an advanced laser illumination system consisting of 36 laser diodes embedded in the projection unit to deliver bright picture quality that eliminates the need for mercury-based lamps. The system can run for up to 25,000 hours in economy mode, which is equivalent to 5 hours a day for 13 years. This is much longer than traditional mercury-based lamps.

 

Exceptional for Small and Medium-Sized Businesses   

The compact installation of LG’s 100-inch Laser Display is also well suited for flexible business applications such as video conferencing and wireless multimedia presentations through the added convenience of Intel’s WiDi function.

To amplify the home cinema experience, LG will bundle every purchase of its Laser Display with LG’s 1TB Twin HD Tuner Recorder and 3D Blu-ray Player (HR938T).

 

Pricing and Availability

The 100-inch Laser Display bundle will include free installation initially and be available exclusively at Harvey Norman stores from mid-July for RRP $8,999.

 

 

-ENDS-

 

 

LG PR Contacts

Carla Dovgan                                                               Kelly Drew

LG-One Australia                                                         LG-One Australia

carla.dovgan@lg-one.com                                          kelly.drew@lg-one.com

02 8281 3856                                                               02 9434 1342

 

LG Electronics Home Entertainment

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets. Key product areas include Ultra HD, LED, LCD, and plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, and video players. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.

 

LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

 

For more information, please visit www.LG.com.au, or connect with us on Facebook: www.facebook.com/LGAustralia

 

 

 

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