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Press Release

11/16/2009

LG MASTERS THE ART OF LIGHT COOKING AT INTERNATIONAL COOKING COMPETITION

LG Electronics Australia (LG) is today celebrating its recent wins at the grand final of LG’s international cooking competition, ‘Life Tastes Good Championship’, held in Bangkok last week. The cooking championship, which saw 27 of the world’s best novice chefs from 16 countries test their cooking skills against each other for the grand title, was themed to showcase the unique features of LG’s innovative SolarDOM Oven. Representing Australia was our own Masterchef grand finalist, Justine Schofield, who was awarded the ‘Smartest Chef’ Award by international judges for her tasty recipe of seared duck designed especially to be cooked in LG’s SolarDOM Oven.

Sydney, 16 November 2009 - LG Electronics Australia (LG) is today celebrating its recent wins at the grand final of LG's international cooking competition, 'Life Tastes Good Championship', held in Bangkok last week. The cooking championship, which saw 27 of the world's best novice chefs from 16 countries test their cooking skills against each other for the grand title, was themed to showcase the unique features of LG's innovative SolarDOM Oven.
Representing Australia was our own Masterchef grand finalist, Justine Schofield, who was awarded the 'Smartest Chef' Award by international judges for her tasty recipe of seared duck designed especially to be cooked in LG's SolarDOM Oven.
The 'Cuisine of Light' themed cooking competition was developed to demonstrate the versatility and speed of the innovative SolarDOM. The 3-in-1 oven, grill and microwave features LG's unique halogen light which allows people to cook up to 3 times faster than a conventional electric oven, while also retaining the moisture and nutrients of the food.
With this speed in mind, each contestant was given the challenge of preparing recipes that could be produced entirely in the SolarDOM Oven. The contestant's creations were then judged by award-winning chefs from some of the world's leading restaurants, including Le Cordon Bleu in Paris - proving the appliance allows people to cook restaurant quality food at home.
Stan Bilinski, Senior Category Marketing Manager, LG Electronics Australia, says the international competition was designed to not only inspire people to cook at home, but also reinforce LG's leading position in the cooking category. "Globally, LG is investing in significant research and development to ensure we lead the way in design and technology in the cooking category. This includes the development of unique cooking products such as the SolarDOM, which provides people with speed and versatility in the kitchen.
"We are also investing in the cooking category at a local level by continuing to provide consumers with premium cooking appliances that combine smart technology with stylish design. The LG 'Life Tastes Good Championship' was a creative platform for LG to showcase its great range of cooking appliances, while also reinforcing our premium positioning and encouraging people to enjoy cooking," said Bilinski.
The cooking competition was judged by world-class chefs Cat Cora, Guy Martin, Khun Ik and Anna Kim, and featured contestants from around the globe.
LG - SolarDOM
LG SolarDOM Light Wave Oven in classic Stainless Steel Fascia (MP-9483SLA) is designed to accommodate the busy modern lifestyle. It offers versatile cooking with 3-in-1 cooking solutions - oven, grill, oven and microwave, and with its unique halogen heater it gives an option of speed cooking which enables you to cook up to 3 times faster than a conventional electric oven. This means that cooking time is reduced and thanks to the Light Wave Technology, moisture and nutrients are contained within the food resulting in nutritious, tender and juicy meals. Finally, with LG Round Cavity, LG SolarDOM Light Wave Oven offers the convenience of more usable space and easy cleaning.
Features:
  • 34L Round Cavity with 405mm Turn Table
  • Stainless Steel Fascia
  • 3-in-1 Cooking Solution - Oven, Grill and Microwave
  • Speed Cooking with 12 Speed Cook Menus
  • Smart control panel with easy guide system
  • Round Cavity for more usable space and easy cleaning
For additional information on LG's new cooking range please call 1300 LG CARE (1300 542 273) or visit www.lg.com.au
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For further information, images or to organise an interview please contact:
Nicole Thurston, Burson-Marsteller
Tel: 02 9928 1584 (direct)
Mob: 0401 677 178
Email: nicole.thurston@bm.com
Fax: 02 9928 1557
Charlotte Ferrand, Burson-Marsteller
Tel: 02 9928 1579 (direct)
Mob: 0406 578 771
Email: charlotte.ferrand@bm.com
Fax: 02 9928 1557
Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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