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Press Release

12/03/2008

LG MOBILE AUSTRALIA WELCOMES RENOIR

LG Electronics Australia (LG), a technology and design leader in mobile communications announces the official launch of the highly anticipated LG KC910. This artistic new handset, known as Renoir, is Australia's first full touchscreen 8 megapixel multimedia phone, combining the latest features and an intuitive full touchscreen interface to create an exceptional multi-sensorial experience.

Sydney, 3 December 2008: LG Electronics Australia (LG), a technology and design leader in mobile communications announces the official launch of the highly anticipated LG KC910. This artistic new handset, known as Renoir, is Australia's first full touchscreen 8 megapixel multimedia phone, combining the latest features and an intuitive full touchscreen interface to create an exceptional multi-sensorial experience.

Carli Wilson, LG's Marketing Manager of Mobile Communications believes that consumers want technology that allows them to communicate using a number of different media and senses.

"Renoir is much more than a camera phone. It provides experiences through sight, sound and touch, combining a unique array of features including a full 3.0-inch touchscreen interface, Dolby Mobile for Music and built-in support for Wi-Fi and A-GPS."
"The name Renoir conveys the phone's personality and level of multimedia sophistication. Like its namesake painter, who created an entirely new style of painting with impressionism, we believe we have created something unique with our new Renoir handset," said Wilson.
Renoir's industry-leading camera features create ultimate viewing enjoyment by taking super-sharp 8 megapixel pictures, perfectly focused on whatever the user touches on screen and ready for sharing online or in print. The user-optimized interface is both intuitive and easily customizable, providing the perfect canvas for multimedia experiences.
Following on from the success of its predecessor LG Viewty, Renoir has evolved to incorporate superior sound and better use of touch. With a slim profile (14mm) for an 8 megapixel camera phone, Renoir follows in the tradition of LG Viewty which debuted as the slimmest 5 megapixel camera phone.

Renoir is available now through Optus, Vodafone and 3 Mobile on contract or for RRP $799.

Demonstrating LG's in-depth understanding of consumer benefits, Renoir includes the following features:
Camera Features Benefits
8 Megapixel Super-sharp pictures that are big enough for printing and sharing
Xenon Flash Night shots with stand alone digital camera quality
ISO up to 1600 Take great pictures with lots of detail, even in dim lighting
Touch Shot Focus exactly where you want by simply touching the screen on that spot then take a photo by removing your finger
Variety of Shot Modes Make pictures look more artistic/creative or give them a professional-looking touch (e.g. Art Shot, Beauty Shot)
Geo-tagging Keep track of exactly where photos were taken and map them out on your computer or online
Detection Features Camera automatically tracks faces and detects blinks, making it easier to take great photos
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Multimedia Features Benefits
Dolby Mobile for Music This integrated suite of audio processing technologies brings depth and richness as well as clean, powerful bass to enhance the music listening experience
Slow-motion Video Recording @120 fps Allows users to catch every detail in slow motion, making it perfect for capturing fast-moving objects, like at sporting events
Fast-motion Video Recording @ 5fps Record very slow-moving objects with a time lapse effect
DivX/Xvid Playback Play high quality DivX and Xvid movies straight out of the box, creating an amazing high quality multimedia experience
A-GPS Always know where you are and navigate to your next location with included Google Maps GPS application*
Jogging Buddy Provides up-to-the-second information including distance and time, and keeps an exercise log for users using GPS technology
3G HSDPA Connect to all of your favourite internet sites at incredible speeds (up to 7.2Mbps) from almost anywhere
Wi-Fi Even faster internet access when Wi-Fi access is available
Noise-free Microphone Filters out background noise so your conversations and recordings are clear and easy to understand
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UI Features Benefits
Widgets Convenient access to often used functions, right from the idle screen
Auto Rotating Display Automatically shows images or documents on screen horizontally or vertically according to the phone's orientation
QWERTY Keyboard Easily type text messages, emails or memos with the onscreen keyboard, which automatically slides into view when the phone is held horizontally
Word Correction Checks spelling automatically as you type
Handwriting Recognition Enhanced touch experience writing memos and drawing on images using fingertips or a stylus
For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.

* Please note that on the Vodafone branded handset, the Google Maps application is not included and therefore no GPS mapping or navigational assistance is available.
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About LG Electronics Global Headquarters

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.
For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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