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Press Release

06/11/2008

LG MOBILE MAKES A SPLASH AT THE QUIKSILVER PRO PRESENTED BY LG!

LG Mobile will be capturing all the incredible surfing action at Snapper Rocks on the Gold Coast with its latest handset - LG Viewty - when the Quiksilver Pro presented by LG and the Roxy Pro presented by LG commence the 2008 ASP World Tour from February 22nd through to March 5th.

Sydney, 8 February, 2008: LG Mobile will be capturing all the incredible surfing action at Snapper Rocks on the Gold Coast with its latest handset - LG Viewty - when the Quiksilver Pro presented by LG and the Roxy Pro presented by LG commence the 2008 ASP World Tour from February 22nd through to March 5th.

With a positive swell forecast and a 13 day waiting period for the best possible conditions, a total of US$400,000 in combined prize money, valuable ratings points and the lead in the 2008 men’s and women’s world title races up for grabs - the world’s best surfers will be putting it all on the line. Marketing Manager of LG Electronics Mobile Communications, Carli Wilson recognises LG’s support of the ASP events as an opportunity to align with the youth market.

“LG is thrilled to be involved with the Quiksilver Pro and Roxy Pro. This partnership allows LG to connect directly with today’s tech savvy, active, young market – a significant and growing segment of the mobile phone market,” she said. LG Viewty’s exceptional video recording, slow-motion replay capabilities plus 5 megapixel camera will capture the superb surfing techniques of current Aussie champions - Mick Fanning and Stephanie Gilmore plus surfing legends Kelly Slater and Layne Beachley, as their performances are projected across giant LG screens.

“There is a great fit between the spirit and energy of this celebrated sports event and that of the new LG Viewty handset – young, innovative and active with a desire to make Life Good. We are excited to be a partner of this dynamic competition,” said Carli Wilson.

The Quiksilver Pro presented by LG also provides the mobile leader with a great opportunity to highlight LG Viewty’s unique design and connectivity options, including a 3-inch LCD touchscreen and direct links to YouTube. Beachside activity includes an LG Viewty marquee featuring free calls and SMS for visitors, interactive demonstrations, photo opportunities with sporting heroes plus the chance to win a trip around the world. Sponsorship of these elite events further cements LG’s philosophy and commitment to making Life Good for all Australians. LG is the major sponsor of the Cronulla Sharks Rugby League team and the Fremantle Dockers Football Club.

For more information on LG Viewty visit www.whatisviewty.com.au or call 1800 725 375 for stockists. Information on Quiksilver Pro Gold Coast presented by LG can be viewed at www.aspworldtour.com.

ENDS

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