LG PICKS UP FOUR EISA AWARDS
LG Electronics (LG), a major player in the global flat panel display, AV and mobile phone markets, has won t awards in the prestigious 2009 European Imaging and Sound Association (EISA) Awards. LG took top honors in four categories winning European Best Value LCD TV 2009-2010 for the SL80, European Best Value Blu-Ray Player 2009-2010 for the BD390 and European Green Mobile Phone 2009-2010 for LG-KM900 or LG ARENA. There will be an official awards ceremony at IFA Berlin on September 4, 2009.
|LG products draw praise from European editors for technology, design & green-ness|
|Sydney, Australia, August 26, 2009 - LG Electronics (LG), a major player in the global flat panel display, AV and mobile phone markets, has won t awards in the prestigious 2009 European Imaging and Sound Association (EISA) Awards. LG took top honors in four categories winning European Best Value LCD TV 2009-2010 for the SL80, European Best Value Blu-Ray Player 2009-2010 for the BD390 and European Green Mobile Phone 2009-2010 for LG-KM900 or LG ARENA. There will be an official awards ceremony at IFA Berlin on September 4, 2009.|
|"Winning these awards confirms LG's leadership in the European market and our ability to create products that meet the needs of consumers' through a blend of smart technology and stylish design," said Simon Kang, CEO of LG's Home Entertainment Company. "We are honored to receive these prestigious awards from EISA and will continue to create products fit for European consumers' tastes."|
|LG Australia's Marketing Director, David Brand, believes the availability of the award-winning LG BD390 Blu-ray Disc Player, LG KM900 Arena Mobile Phone and SL80 LCD TV in Australia means European luxury is accessible to Australian consumers. "Awards indicate the recognition of LG as a premium Electronics brand in the European market that produces innovative products at an affordable price. LG Australia will strive to continue providing products that compliment Australian consumer's lifestyles."|
|"Receiving this award provides credence to LG's strong commitment to maintaining sustainable business practices," said Dr. Skott Ahn, CEO of LG's Mobile Communications Company. "We are delighted to have won the European Green Mobile Phone 2009-2010 award and will continue to balance the importance of increasing customer value with taking care of the environment. We want our European consumers to experience the best technology available while remaining as eco-friendly as possible."|
|EISA is the largest editorial multimedia association in Europe, with a membership of 50 special interest magazines from 19 European countries. In June of each year, the editors-in-chief from all EISA member magazines meet to decide which of the products analyzed in their publications during the past year deserve the coveted EISA Awards.|
|LG's winning products have been praised for combining elegant design with a series of advanced features and technologies. The SL80 LCD TV is the pinnacle of design, boasting a unique face that makes it appear to be an uninterrupted sheet of smoky glass. In its commendation, EISA stated that the SL80 "[provides] a great Full HD viewing experience at an affordable price," and "convinces viewers with its natural-looking colors, amazing contrast and deep blacks".|
|The LG BD390 Blu-ray player brings internet video and other online entertainment directly into the living room with its outstanding connectivity. According to EISA's commendation, the BD390 not only features an "attractive price", but that its "unique appeal is based on wireless connectivity plus complete compatibility with all the standard interfaces (USB, HDMI 1080p, S-Video, YUV), and it even provides 7.1-channel analogue outputs."|
|The LG-KM900 or ARENA is LG's premium mobile phone model that combines a sleek design and smart touch screen with LG's three-dimensional S-Class User Interface. This is not the first year that EISA has recognized LG's innovation. The company also took home three awards both in 2006 and 2007. In the case of this year's awards, EISA had the following to say about the LG ARENA Phone:|
|"LG's KM900, otherwise known as the ARENA, is not only striking in appearance but is also the ‘greenest' fully featured mobile phone on the market today. The ARENA is up with the best in terms of its environmentally-friendly packaging but sets the standard in respect of component and material application, as analysed by SIMS Recycling. Beauty and intelligence combine in the ARENA to produce a genuinely ‘green' mobile phone."|
|LG's home entertainment and mobile products have become ubiquitous in many of Europe's biggest retail stores. Shipments of LG's flat-panel TV increased to 1.67 million units from April to June 2009, up from 1.09 million units in the same period the year before. In mobile phones, LG saw its European sales jump from 3.84 million devices in the second quarter of 2008 to more than 5 million units a year later. LG products' ability to defy the recession has been a bright spot in an otherwise dim European market.|
|This year the awards go to:|
|LG's SL80 Seamless LCD TV: European Best Value LCD TV 2009-2010|
|The Full HD 1080p LG SL80 is the perfect blend of style and technological innovation. This seamless LCD TV has no gap between the screen and bezel. LG's TruMotion 200Hz technology makes on-screen action incredibly smooth and a 150,000:1 dynamic fine contrast ratio make pictures appear more vibrant. Every detail is exceptionally sharp thanks to the TV's 1080p Full HD resolution and Super IPS panel. This is further enhanced by Expert Mode and Picture Wizard functions, which precisely control every aspect of image quality down to minute details. Available in October 2009.|
|LG-KM900 ARENA Phone: European Green Mobile Phone 2009-2010|
|The LG-KM900 or ‘ARENA' is LG's premium mobile phone model that offers a flawless mobile experience for customers thanks to its stand-alone multimedia features. This sleek mobile phone includes Dolby Mobile digital surround sound, a WVGA display, 5 megapixel camera, and 40GB storage capacity. The intuitive 3D S-Class user interface makes accessing the cutting-edge features an enjoyable experience. The LG ARENA combines functionality and stylish looks. LG ARENA comes in silver and has been in the European market since March this year. Available now for SRP $799.|
|For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.|
|About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
|About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theatre systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.
|About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
|For further information, images or to organise an interview please contact:|
|Alexandra Churcher, Burson-Marsteller
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|Nicole Thurston, Burson-Marsteller
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