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Press Release

05/05/2009

LG ROCKS!

LG Mobile Partners with Boost Mobile Rock the Schools Tour. LG Electronics (LG), a global technology and design leader in mobile communications, is boosting its profile with the youth market by supporting this year's Boost Mobile Rock the Schools tour.

LG Mobile Partners with Boost Mobile Rock the Schools Tour
Sydney, Australia, 4 May 2009 - LG Electronics (LG), a global technology and design leader in mobile communications, is boosting its profile with the youth market by supporting this year's Boost Mobile Rock the Schools tour.
LG has come on board this year as the official mobile phone handset sponsor of the event, which travels to 70 regional and metropolitan High Schools across Australia, giving students a free education on the diverse range of careers within the music industry, plus a lunch time rock concert. Three Australian independent bands (The Take, Stone Parade and Claire Clarke) will be performing and inspiring students, some of whom may not have ever seen a live band before.
The 15 week tour kicks off on Monday 4 May in Melbourne and LG will be promoting its ?uber cool' handset, the KS360 Webslider as 'the' must have mobile for Generation Y.
"We are very excited to be aligned not only with this event but also with Boost Mobile as they help position our youth-oriented products to the youth market," said Nathan Dunn, General Manager Mobile Communications, LG Electronics Australia.
As well as onsite live demos of the handsets at the concerts, LG will be activating other activity to align themselves with the youth market, including:
  • An online drive to gain more information about the handset and get consumer feedback
  • LG Webslider giveaways through media channels
  • Product placement in the music video of the Tour bands where each band member receives a LG Webslider
  • VIP treatment for LG Webslider owners at each concert
  • Face in the Crowd competition for schools
To highlight the event's kudos within the music industry, former Midnight Oil front man and Federal Minister for the Arts, Peter Garrett, is the official Patron, drawing on his experience and knowledge of the music industry to inspire Australia's youth.
The LG KS360 Webslider boasts a host of funky features including a MP3 player, QWERTY keyboard, FM radio, a camera, Bluetooth and 10 MB internal memory giving everything budding rock stars of the future need in a phone.
Other strategic partners for Boost Mobile Rock the Schools include Boost Mobile, Guitar Hero World Tour, SUPR MySpace, Girlfriend, Habbo and Ch V.
Since 2006 Boost Mobile Rock the Schools has successfully toured over 170 schools and impacted over 130,000 students throughout metropolitan and regional areas in VIC, ACT, NSW, QLD and WA. The official website is www.rocktheschools.com.au.
For more information please visit the LG Mobile website at www.lg.com.au/mobile or call 1800 LG HELP (1800 544 357) for stockists.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1trade; and A Technology Partner of Formula 1trade;. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Emma Kirkaldy, Burson-Marsteller
Tel: 02 9928 1518 (direct)
Mob: 0423 631 002
Email: emma.kirkaldy@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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