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Press Release

02/20/2009

LG SALES FORCE HELP DISADVANTAGED KIDS

Over one hundred members of LG Electronics Australia's sales and executive team have brought some sunshine into the lives of Queensland-based children.

Sydney, Australia, 19 February 2009 - Over one hundred members of LG Electronics Australia's sales and executive team have brought some sunshine into the lives of Queensland-based children.

During LG's Annual National Sales Conference, held at the Sunshine Coast last week, the sales force took part in some team building activities and were given the task of building over thirty bicycles against the clock.

However, instead of being just another corporate exercise, LG had teamed up with children's charity Queensland Variety, to donate the bicycles built by the hard working team, to a number of disadvantaged and disabled children living in the Sunshine coast area.

Graeme Cunningham, Director of Sales at LG Electronics Australia commented, "We're delighted to have been able to actually make a difference to the lives of some fantastic kids. We understand these bikes will be used to promote programs to help children learn some basic road rules, give them confidence and help them develop their motor skills."

Mark Smith, Sunshine Coast Co-ordinator at Queensland Variety commented, "We are extremely grateful for LG's generosity and for making so many disadvantaged children happy. Our primary aim is to raise funds for disabled and disadvantaged children and I know that each and every one of the children receiving a bike, have the LG sales force to thank."

For more information and to see how Queensland Variety works to raise funds for these special children, visit: www.varietyqld.org.au.

For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.

Notes to Editors:

The LG Electronics Sales Conference took place at the Twin Waters Resort Novatel, Maroochydore at the Sunshine Coast on 12 and 13 February 2009.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.

For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller
Tel: 02 9928 1585 (direct)
Mob: 0403 021 284
Email: alex.churcher@bm.com
Fax: 02 9928 1557

Nea Pilgrim, Burson-Marsteller
Tel: 02 9928 1524 (direct)
Mob: 0431 091 391
Email: nea.pilgrim@bm.com
Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd
2 Wonderland Drive, Eastern Creek NSW 2766
Phone: (02) 8805 4000

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