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Press Release

06/11/2008

LG SCARLET TV SERIES REDEFINES TELEVISION

LG Electronics (LG), a major global leader in flat panel display and audio visual consumer electronics, today unveiled its LG Scarlet LCD TV Series (LG60, LG65) which includes the 45mm ultra slim model (LG61).

Ambitious. Stylish. Intelligent. Sydney, 20 May 2008: LG Electronics (LG), a major global leader in flat panel display and audio visual consumer electronics, today unveiled its LG Scarlet LCD TV Series (LG60, LG65) which includes the 45mm ultra slim model (LG61).

Warren Kim, TV Category Marketing Manager, LG Electronics believes the LG Scarlet LCD TV Series is a perfect choice for those who have a flair for the dramatic yet want to display this in their home in a subtle way. “The Scarlet LCD TV Series is intended to redefine the television viewing experience thanks to its advanced features and chic design. This is the television series for those who want sophisticated technology coupled with the latest in cutting edge design,” Warren Kim said.

Sleek and visually stunning, the LG Scarlet LCD TV Series demonstrates in-depth consumer insight into design trends. The sensational range is accentuated by a unique, bold splash of colour on the back panel, breaking traditional television design conventions that focus on the front panel.

The 50Hz model features a striking high gloss red back while the impressive 100Hz model prides itself on its high gloss dark blue back. The decorative power indicator is surrounded by red LED lights and a cut-out in the lower part of the bezel serves as an attractive focal point. Internationally renowned Australian fashion designer, Jayson Brunsdon, agrees that design has never been so relevant to the home and that TVs are moving away from being simply a commodity.

“There’s an increasing amount of evidence to suggest that consumers are buying technology with which they can form an emotional connection. I believe it is possible for anyone to make a fashion statement in any room of the home – for some, the television is a shrine to self image and the ultimate measure of fashion,” Jayson said. Ranging from 32 inches to 52 inches, the Scarlet series boasts Full High Definition (with the exception of the 32 inch model), more than 50,000:1 Dynamic Contrast Ratio, Intelligent Sensor that analyses ambient light and automatically adjusts accordingly and Invisible Speakers personally tuned by renowned audio expert Mr Mark Levinson.

For the home theatre system enthusiasts, beauty now has a voice. LG offers the perfect accompaniment to the LG Scarlet LCD TV Series with an elegant unit also featuring a red glow. Not only is the LG Scarlet Home Theatre System the epitome of minimalist style in home theatre design, it combines full connectivity solutions and the latest in digital sound system technology also tuned by Mr Mark Levinson.

The unit boasts an impressive 1000W output, subwoofer with power sync control, iPod connection, USB ripping, HDMI, touch sensor vertical DVD player up-scaling to Full HD 1080p and virtual surround sound. The LG Scarlet LCD TV Series (LG60, LG61 and LG65) is available now. The LG Scarlet Home Theatre System (HT953TV) is available June. For more information please visit the LG website at www.lg.com.au or call 1800 725 375.

ENDS

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