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Press Release

06/01/2010

LG SERVING UP A TREAT FOR FOODIES AT THE GOOD FOOD & WINE SHOW

LG Electronics Australia (LG), a leader in home appliance technology and innovation, is gearing up for the start of the Good Food and Wine Show in Melbourne this weekend.

Sydney, Australia 1 June 2010 - LG Electronics Australia (LG), a leader in home appliance technology and innovation, is gearing up for the start of the Good Food and Wine Show in Melbourne this weekend.
LG has committed to a major investment in the home appliances category this year showcasing its range of Cooking Appliances and the new range of French Door Fridges, Side by Side Fridges & Kompressor Vacuum Cleaners at each of the five Good Food & Wine Shows in Melbourne, Perth, Sydney, Adelaide and Brisbane.
This year’s LG stand, located at D12 in the Melbourne Convention Centre, will feature demonstrations of new products for consumers searching for the perfect home appliance that combines stylish design and innovative technology, but will also feature a series of cooking demonstrations by Sydney Chef Darren Simpson, owner of La Scala on Jersey. The Darren Simpson cooking demonstrations will take place three times a day showcasing a simple yet delicious way to prepare a three course meal in your home.
“Since coming on board to support LG at the Good Food & Wine Show, I have really connected with the whole ‘Life’s Good’ philosophy. Coooking for me is about keeping things simple and delivering an experience for any guests that comes to my dinner table. That is what I intend to deliver at the LG stand at the Good Food and Wine Show” says Darren.
Glacel Lubrin, Category Manager Home Appliances LG Electronics, comments: “The home appliances category continues to be a real focus for LG this year. We know that Australians are continuing to show off their culinary skills and their homes to their family and friends and are looking for appliances that not only look great but are reliable and functional.”
“By combining stylish design and innovative technology, the LG home appliance range meets the needs of every lifestyle. We are excited to have Darren Simpson on board to showcase the smart features of our home appliance range this year, and to ensure visitors to our stand walk away with some cooking hints and tips and the knowledge of our latest range of home appliances”
Consumers who purchase $3000 worth of participating LG Integrated Kitchen Appliances in a single transaction from the LG Stand at the Melbourne, Perth or Sydney Good Food & Wine Show between 4th June 201 and 18th July 2010 will receive a Bonus LG 22 inch LCD TV Monitor via redemption.
LG has also announced this week the launch of the My Designer Kitchen website http://www.lgdesignerkitchen.com.au that enables consumers to create a kitchen that is perfect for your family, lifestyle and home. The website will be updated over the coming weeks to include the entire home appliance range and features product that will be available to view at the LG stand at the Good Food and Wine Show.
For additional information on LG’s range of home appliances please call 1800 54 4357 or visit www.lg.com.au.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.
For further information, images or to organise an interview please contact:
Lena Sachs, LG-One
Tel : 02 8281 3875 (direct)
Email: lena.sachs@lg-one.com
Distributed on behalf of LG Electronics Australia Pty Ltd. 2 Wonderland Drive, Eastern Creek NSW 2766. Phone: (02) 8805 4000

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