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Press Release

10/09/2008

LG SETS ITS SIGHTS FIRMLY ON THE MOBILE MARKET AND APPOINTS NEW MOBILE GM

LG Electronics (LG) Australia today announced the appointment of Nathan Dunn to the position of General Manager, Mobile Communications. As General Manager, Mobile Communications, Mr Dunn will focus on building on LG Mobile’s market share and brand awareness within Australia as well as further developing the New Zealand market. Mr Dunn commented on LG’s reputation for challenging traditional marketing boundaries to build a very solid Mobile brand in the Australian market.

Sydney, 23 September 2008: LG Electronics (LG) Australia today announced the appointment of Nathan Dunn to the position of General Manager, Mobile Communications. As General Manager, Mobile Communications, Mr Dunn will focus on building on LG Mobile’s market share and brand awareness within Australia as well as further developing the New Zealand market. Mr Dunn commented on LG’s reputation for challenging traditional marketing boundaries to build a very solid Mobile brand in the Australian market.

“We’re entering a period of consolidation within the category, and I’m very much looking forward to working with this talented team to implement some aggressive and innovative marketing strategies that will see LG gain further market share from key players in the not too distant future,” he said.

Responsible for leading the LG Mobile Communications team to its achieve targets, Mr Dunn brings a wealth of experience from his previous role of General Manager for the GE Consumer Products business in Australasia. During his nine year tenure with GE, Mr Dunn managed the growth and distribution of GE Lighting & Appliance products throughout Australasia and was directly responsible for sales, profit management and market development.

For more information please visit the LG website at www.lg.com.au or call 1800 LG HELP (1800 544 357) for stockists.

ENDS

About LG Electronics Global Headquarters

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

For further information, images or to organise an interview please contact:

Alex Churcher, Burson-Marsteller Tel: 02 9928 1585 (direct) Mob: 0403 021 284 Email: alex.churcher@bm.com Fax: 02 9928 1557

Michelle Bartolo, Burson-Marsteller Tel: 02 9928 1538 (direct) Mob: 0408 026 165 Email: michelle.bartolo@bm.com Fax: 02 9928 1557

Distributed on behalf of LG Electronics Australia Pty Ltd 2

Wonderland Drive, Eastern Creek NSW 2766

Phone: (02) 8805 4000

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